CRM - Growth and Retention Manager

SolarSquare; Gurugram District; On-site; INR 180,000 - 300,000; Full time

Job summary

SolarSquare is seeking an experienced CRM- Growth and Retention Manager to lead our online marketing efforts. You will own customer segmentation, targeting, funnel optimization, and marketing automation initiatives across the full customer journey.

You will drive growth and retention by implementing data-driven strategies, executing growth experiments, and collaborating with product, tech, sales, and analytics teams to improve conversion rates and lifetime value.

Qualifications

• 5+ years in growth marketing, retention marketing, and marketing automation
• Experience in high growth consumer startups preferred
• Strong understanding of customer lifecycle management and funnel optimization
• Data-driven mindset with ability to interpret complex data sets and derive actionable insights
• Growth hacking techniques and tools experience
• Excellent project management and prioritization across multiple initiatives
• Strong interpersonal and communication skills for cross-team collaboration
• Familiarity with A/B testing, segmentation, and personalization techniques
• Graduation/Post Graduation from Tier 1 college / university preferred

Responsibilities

• Develop and execute strategies to optimize the marketing and sales conversion and customer lifecycle across Top of the Funnel, Middle Funnel and Bottom Funnel. This involves acquisition, retargeting, funnel retention and referral parts of customer journey.
• Analyze and improve conversion rates across marketing and sales funnels using marketing automation and innovative growth hacks implemented across all points in the funnel.
• Adeptat conceptualizing and executing consumer journeys in alignment with business goals.
• Implement and manage marketing automation tools to enhance conversion, customer engagement and operational efficiency in the marketing and sales funnel. Preferred proficiency in Moengage. (Good candidates proficient in Clevertap will also work). Proficiency in Analytics tools needed- Google Analytics, etc.
• Collaborate with cross-functional teams (e.g., product, tech, sales, marketing and analytics) to design and execute growth experiments.
• Monitor key performance indicators (KPIs) to measure the success of retention and growth initiatives.
• Identify opportunities to enhance the conversion in the funnel, customer experience, reduce lead drop-rates/churn, and increase lifetime value.
• Create personalized and data-driven communication strategies for various customer segments. Collaborating with content team for getting such communication made.
• Having agrowth mindset. Proficient in identifying experiments to run for the organization, running the experiments, measuring success KPIs, quick tweaking of the experiments leading to the eventual success formula.
• Stayupdated with industry trends and best practices in digital marketing, growth hacking, and customer funnel retention.

Skills

Growth marketing

Retention marketing

Marketing automation

Lifecycle management

Data analysis

Growth hacking

Project management

Stakeholder communication

AB testing

Segmentation

Personalization

Education

Bachelor's degree or higher

Tools

MoEngage

Clevertap

Google Analytics

Job description

We are seeking an experienced and results-driven CRM- Growth and Retention Manager to spearhead our online marketing initiatives. The ideal candidate will have hands-on expertise in customer segmentation, targeting, funnel optimization, implementing and executing marketing automation, and strategies/key projects for driving growth and retention across the marketing and sales funnel. The candidate should be experienced in driving growth across customer lifecycle management. This role requires a blend of analytical skills, creative thinking, and a deep understanding of marketing automation tools and techniques.

Qualifications required:

• Proven experience of 5+ years in growth marketing, retention marketing, and marketing automation. Experience in high growth consumer startups is preferred.
• Strong understanding of customer lifecycle management and funnel optimization.
• Data-driven mindset with the ability to interpret complex data sets and derive actionable insights.
• Ability to think outside the box, formulate creative solutions for driving intended consumer behavior. Hands-on experience with growth hacking techniques and tools.
• Excellent project management skills with the ability to prioritize and execute multiple initiatives simultaneously.
• Strong interpersonal and communication skills to work effectively across teams and present findings to stakeholders.
• Familiarity with A/B testing, segmentation, and personalization techniques.
• Graduation/Post Graduation from Tier 1 college / university preferred.What You’ll Do In true startup fashion, you’ll wear multiple hats and take ownership of key initiatives.

Your responsibilities include:

• Develop and execute strategies to optimize the marketing and sales conversion and customer lifecycle across Top of the Funnel, Middle Funnel and Bottom Funnel. This involves acquisition, retargeting, funnel retention and referral parts of customer journey.
• Analyze and improve conversion rates across marketing and sales funnels using marketing automation and innovative growth hacks implemented across all points in the funnel.
• Adeptat conceptualizing and executing consumer journeys in alignment with business goals.
• Implement and manage marketing automation tools to enhance conversion, customer engagement and operational efficiency in the marketing and sales funnel. Preferred proficiency in Moengage. (Good candidates proficient in Clevertap will also work). Proficiency in Analytics tools needed- Google Analytics, etc.
• Collaborate with cross-functional teams (e.g., product, tech, sales, marketing and analytics) to design and execute growth experiments.
• Monitor key performance indicators (KPIs) to measure the success of retention and growth initiatives.
• Identify opportunities to enhance the conversion in the funnel, customer experience, reduce lead drop-rates/churn, and increase lifetime value.
• Create personalized and data-driven communication strategies for various customer segments. Collaborating with content team for getting such communication made.
• Having agrowth mindset. Proficient in identifying experiments to run for the organization, running the experiments, measuring success KPIs, quick tweaking of the experiments leading to the eventual success formula.
• Stayupdated with industry trends and best practices in digital marketing, growth hacking, and customer funnel retention.