Retention Specialist

Driffle; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Driffle is seeking a hands-on Retention Marketing Executive to drive engagement using MoEngage, building customer journeys and lifecycle campaigns across Push, Email and In-App channels.

You will collaborate with Product, CRM and Analytics, create audience segments, run A/B tests, QA campaigns, and produce weekly performance insights to boost retention and revenue.

Qualifications

• 1–3 years of experience in CRM or retention marketing, preferably within ecommerce or gaming platforms.
• Hands-on experience with MoEngage executing Push, Email, and In-App campaigns
• Strong understanding of customer lifecycle marketing, automation, audience segmentation, and event-based targeting
• Proficiency in GA4, Excel, and dashboards, complemented by basic HTML skills for email editing
• Familiarity with A/B testing methodologies, customer journey mapping, and personalization
• Excellent attention to detail with a strong focus on rigorous campaign QA

Responsibilities

• Build, execute and optimize customer journeys on the retention platforms.
• Create and schedule campaigns across Push Notifications, Email, In-App.
• Implement lifecycle campaigns including: Welcome Series, Abandoned Cart, Browse Abandonment, Purchase Confirmation, Win-back Campaigns, Re-engagement Journeys, Price Drop & Back-in-Stock Notifications
• Create audience segments based on user behavior and attributes.
• Monitor campaign performance and optimize CTR, Open Rate, Conversion Rate and Revenue.
• Conduct A/B testing on creatives, messaging, timing, and user segments.
• Coordinate with the design and content teams to ensure timely campaign execution.
• Ensure campaigns are QA-tested before launch.
• Maintain campaign calendars and ensure timely execution.
• Generate weekly and monthly performance reports with actionable insights.
• Work closely with Product, CRM, and Analytics teams to improve customer retention.

Job description

About the Company:

Driffle is a global digital goods marketplace specializing in digital gaming products, including games, gift cards, DLCs and more across 140+ countries. We are a team of gamers with the aim of making gaming accessible and affordable to everyone. Operating across multiple jurisdictions, Driffle facilitates high-volume cross-border transactions and works with global payment service providers to deliver seamless digital commerce experiences.

About the Role:

We are looking for a Retention Marketing Executive to execute customer engagement campaigns across email, push notifications, in-app messages using MoEngage. You will be responsible for building customer journeys, launching lifecycle campaigns, segmenting audiences, and optimizing campaigns to improve retention, engagement, and repeat purchases. This role is execution-focused and ideal for someone who is hands-on with marketing automation platforms.

Key Responsibilities:

• Build, execute and optimize customer journeys on the retention platforms .
• Create and schedule campaigns across Push Notifications, Email, In-App.
• Implement lifecycle campaigns including: Welcome Series, Abandoned Cart, Browse Abandonment, Purchase Confirmation, Win-back Campaigns, Re-engagement Journeys, Price Drop & Back-in-Stock Notifications
• Create audience segments based on user behavior and attributes.
• Monitor campaign performance and optimize CTR, Open Rate, Conversion Rate and Revenue.
• Conduct A/B testing on creatives, messaging, timing, and user segments.
• Coordinate with the design and content teams to ensure timely campaign execution.
• Ensure campaigns are QA-tested before launch.
• Maintain campaign calendars and ensure timely execution.
• Generate weekly and monthly performance reports with actionable insights.
• Work closely with Product, CRM, and Analytics teams to improve customer retention.

Required Skills:

• 1–3 years of experience in CRM or retention marketing, preferably within ecommerce or gaming platforms.
• Hands-on experience with MoEngage executing Push, Email, and In-App campaigns
• Strong understanding of customer lifecycle marketing, automation, audience segmentation, and event-based targeting
• Proficiency in GA4, Excel, and dashboards, complemented by basic HTML skills for email editing
• Familiarity with A/B testing methodologies, customer journey mapping, and personalization
• Excellent attention to detail with a strong focus on rigorous campaign QA

If you are ready to drive engagement and optimize the customer journey at scale, we would love to hear from you.