Retention Marketing (D2C)

CG-VAK Software & Exports Ltd.; Hyderabad; Hybrid; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Collaborative and innovative culture

Opportunity to lead design thinking

Competitive salary

Job summary

CG-VAK Software & Exports Ltd. seeks a D2C Retention Marketer to enhance customer engagement and repeat purchase rates using lifecycle marketing channels such as WhatsApp, Email, and SMS. You will take a hands-on approach to build flows, analyze cohorts, and optimize retention metrics.

The ideal candidate should have over 2 years of hands-on experience in D2C marketing with proven success in managing customer engagement through innovative strategies and automation tools.

Join us for a collaborative and growth-driven work environment.

Qualifications

• 2+ years of hands-on experience in D2C Retention Marketing.
• Proven experience in designing and executing lifecycle journeys.
• Strong experience in CRM data handling and cohort analysis.

Responsibilities

• Own and scale customer retention and repeat purchase programs.
• Design and execute lifecycle journeys across WhatsApp, Email, and SMS.
• Track and report on repeat rate and engagement metrics.

Skills

WhatsApp

Automation

Metrics

D2C

Retention

CRM

Campaigns

Tools

Klaviyo

CleverTap

WebEngage

CRM platforms

Job description

Role Overview

We’re looking for a D2C Retention Marketer who understands that growth doesn’t end at the first order. Your core responsibility will be to increase repeat purchase rate, LTV, and customer engagement using lifecycle marketing channels like WhatsApp, Email, SMS, and CRM automation.

Role & Responsibilities

This is a hands‑on role where you’ll be building flows, launching campaigns, analyzing cohorts, and continuously improving retention metrics.

Key Responsibilities

• Own and scale customer retention & repeat purchase programs
• Design and execute end‑to‑end lifecycle journeys across:
  • WhatsApp
  • Email
  • SMS
• Improve key metrics:
  • Repeat purchase rate
  • Customer LTV
  • Revenue from retention channels

WhatsApp Marketing (Core Focus)

• Build and manage WhatsApp automation flows:
  • Welcome series
  • Abandoned browse/cart/checkout
  • Post‑purchase journeys
  • Reorder & replenishment nudges
• Run broadcast campaigns with proper segmentation
• Optimize copy, timing, frequency & CTA for higher conversions

CRM, Data & Cohort Analysis

• Work closely with CRM data to:
  • Segment users based on behavior, purchase frequency & lifecycle stage
  • Perform cohort analysis to identify drop‑offs and opportunities
• Track and report:
  • Repeat rate
  • Engagement metrics
  • Campaign‑level revenue contribution

Ideal Candidate

• Strong D2C Retention Marketing / CRM Marketing profiles
• 2+ years of hands‑on experience in D2C Retention Marketing, managing customer engagement and repeat purchase strategies for D2C or E‑commerce brands
• Proven experience in designing and executing end‑to‑end lifecycle journeys across channels like WhatsApp, Email, and SMS, including flows such as welcome series, abandoned cart, post‑purchase, and re‑engagement campaigns
• Strong hands‑on expertise in WhatsApp Marketing & Automation (core focus), including building chatbot flows, broadcast campaigns, segmentation strategies, and optimizing messaging for higher conversion rates
• Deep understanding of key retention metrics such as Repeat Purchase Rate, Customer Lifetime Value (LTV), retention revenue, and engagement metrics, with the ability to improve these through structured lifecycle programs
• Strong experience in CRM data handling, including user segmentation based on behavior, lifecycle stages, and purchase patterns, along with cohort analysis to identify drop‑offs and growth opportunities
• Hands‑on experience with lifecycle marketing and automation tools such as Klaviyo (Email & SMS), CleverTap / WebEngage, WhatsApp automation tools, and CRM platforms
• Proven ability to build, manage, and optimize automated workflows and retention systems that are scalable, conversion‑focused, and data‑driven
• Prior experience working with D2C / E‑commerce / Consumer brands (in‑house preferred over agency‑only experience)

Perks, Benefits and Work Culture

• A highly collaborative, innovative, and growth‑driven culture
• Opportunity to lead design thinking for new product launches
• Competitive salary

Skills

• WhatsApp
• Automation
• Customer
• Metrics
• D2C
• Retention
• CRM
• Campaigns