Retention Marketing Specialist

Tyaani Jewellery; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Tyaani Jewellery in Mumbai is seeking a dynamic Retention Marketing Sr Executive/AM to drive customer retention, repeat purchases, and long-term value through data-driven personalization and omnichannel engagement.

You will own CRM across Email, WhatsApp, Push, and SMS, design personalized journeys, and integrate online and offline data to optimize conversion.

Qualifications

• Strong understanding of CRM platforms and omnichannel customer journeys.
• Experience with customer data, segmentation, and personalization strategies.
• Hands-on experience with GA4, Shopify Analytics, Firebase, or similar analytics tools.
• Data-driven mindset with strong analytical and problem-solving abilities. Excellent communication and collaboration skills.

Responsibilities

• Own and manage the CRM and retention strategy across Email, WhatsApp, Push Notifications, and SMS channels.
• Design and implement personalized customer journeys based on customer behaviour, lifecycle stages, and insights.
• Integrate online and offline customer data to deliver seamless omnichannel experiences.
• Analyze customer data to monitor retention, churn rate, CLV, and funnel performance.
• Identify opportunities to improve repeat purchases and customer engagement through targeted campaigns.
• Generate and present actionable insights and performance reports using tools such as GA4, Shopify Analytics, and Firebase.
• Collaborate with marketing, product, and customer experience teams to optimize CRM campaigns and improve conversion rates.

Skills

CRM platforms

Omnichannel journeys

Analytical mindset

Communication skills

Collaboration skills

Tools

GA4

Shopify Analytics

Firebase

Job description

Job description:

We are looking for a dynamic and data-driven Retention Marketing (Sr Executive / AM)to drive customer retention, repeat purchases, and long-term customer value. This role focuses on leveraging data, personalization, and omnichannel engagement strategies to build meaningful relationships with customers and enhance conversion across multiple touchpoints.

Key Responsibilities:

• Own and manage the CRM and retention strategy across Email, WhatsApp, Push Notifications, and SMS channels.
• Design and implement personalized customer journeys based on customer behaviour, lifecycle stages, and insights.
• Integrate online and offline customer data to deliver seamless omnichannel experiences.
• Analyze customer data to monitor retention, churn rate, customer lifetime value (CLV), and funnel performance.
• Identify opportunities to improve repeat purchases and customer engagement through targeted campaigns.
• Generate and present actionable insights and performance reports using tools such as GA4, Shopify Analytics, and Firebase.
• Collaborate with marketing, product, and customer experience teams to optimize CRM campaigns and improve conversion rates.

Candidate Requirements:

• Strong understanding of CRM platforms and omnichannel customer journeys.
• Experience working with customer data, segmentation, and personalization strategies.
• Hands-on experience with GA4, Shopify Analytics, Firebase, or similar analytics tools.
• A data-driven mindset with strong analytical and problem-solving abilities. Excellent communication and collaboration skills