Retention Manager - Product Growth

Apps For Bharat; Bengaluru; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

Apps For Bharat is seeking a Retention Manager Product Growth to own retention strategy, lifecycle initiatives and experimentation. You will collaborate with Product, CRM, Data and Design to enhance user retention, repeat usage and long-term value.

This on-site Bengaluru role leverages cohort insights and product analytics to identify opportunities, design scalable interventions and drive measurable growth. 5-8 years in growth roles preferred.

Qualifications

• 6-8 years of experience in growth, retention, lifecycle or related roles.
• Strong analytical ability with experience in cohort analysis, funnel analysis, retention metrics and LTV/business impact analysis.
• Product sense to identify problems and translate into growth opportunities.
• Experience running A/B tests and growth experiments end-to-end.
• Understanding of CRM/lifecycle marketing and how communication complements product-led retention.
• Comfortable with SQL and product analytics dashboards (Mixpanel, Metabase, Superset) or equivalent tools.

Responsibilities

• Diagnose retention problems across user cohorts, geography, platform and sources.
• Build retention solutions through product, loyalty, personalization and lifecycle initiatives.
• Run a strong experimentation engine with hypotheses, control/treatment groups and metrics.
• Improve repeat transactions and lifetime value through product-led interventions.
• Build and maintain retention dashboards and reporting frameworks for daily/weekly decision-making.

Skills

Retention & Growth

Data-driven

Experimentation

A/B testing

SQL

Product analytics

Tools

Mixpanel

Metabase

Superset

SQL

Job description

Job Summary

Retention Manager Product Growth. Location: Bangalore. Work type: Full time. Department: Business. Workplace: On-Site. Experience: 5-8 years.

About the Role

We’re looking for a Retention Manager Product Growth to own one of our most important growth problems: how do we get users to come back, transact more frequently, and build a long-term relationship with Sri Mandir.

This role sits at the intersection of Product, Growth, CRM and Data. You will use user behaviour, cohort insights and experimentation to identify retention opportunities and turn them into scalable product, engagement and lifecycle interventions.

This is not a traditional CRM/campaign role. You will own the retention problem, while working with Product, CRM, Data, Design and Business teams to determine the right levers to solve it.

What You Will Own

• Retention Strategy: Build and drive the retention roadmap across new, repeat, dormant and high-value user cohorts.
• User & Behaviour Insights: Deep-dive into user behaviour, cohorts, frequency, repeat patterns and LTV to identify the biggest retention opportunities.
• Product-led Retention: Design and scale interventions such as subscriptions, loyalty/reward systems, personalisation, pricing/discounting and repeat-use experiences.
• Experimentation: Build a continuous experimentation pipeline identify hypotheses, define success metrics, launch experiments and measure incremental impact.
• Reactivation & Frequency: Identify opportunities to bring dormant users back and increase the frequency of existing users through product and engagement interventions.
• Cross-functional Execution: Partner closely with Product, CRM, Data, Design and Business teams to take retention initiatives from insight PRD/experiment launch measurement scale.
• Retention Measurement: Build frameworks to understand the impact of retention initiatives on repeat rate, frequency, revenue, contribution margin and LTV.

Key Responsibilities

1. Diagnose Retention Problems

• Analyse retention and repeat behaviour across user, category, product, deity, geography, platform, acquisition source and other relevant dimensions.
• Identify where and why users drop off across their lifecycle.
• Translate data into clear behavioural insights and actionable opportunities.

2. Build Retention Solutions

• Convert insights into product, loyalty, personalisation and lifecycle hypotheses.
• Work with Product and CRM teams to design solutions that address specific user needs and behavioural gaps.
• Prioritise opportunities based on expected user and business impact.

3. Run a Strong Experimentation Engine

• Own the retention experimentation roadmap.
• Define hypotheses, control/treatment groups, success metrics and measurement frameworks.
• Evaluate experiments based on incremental impact, not just engagement metrics.
• Scale successful interventions and quickly learn from unsuccessful ones.

4. Improve Repeat & Lifetime Value

• Develop strategies to increase repeat transactions and user frequency.
• Identify opportunities to move users from first transaction to repeat high-frequency behaviour.
• Build interventions that improve long-term user value rather than short-term conversion alone.

5. Build Retention Intelligence

• Develop and maintain retention dashboards and reporting frameworks for daily/weekly decision-making.
• Track key metrics including retention, repeat rate, frequency, reactivation and LTV.
• Establish clear measurement frameworks for major retention initiatives.

What We’re Looking For

• 6 8 years of experience in growth, retention, product growth, lifecycle, consumer internet or related roles.
• Strong experience solving consumer retention and engagement problems through data and experimentation.
• Strong analytical ability with hands-on experience in cohort analysis, funnel analysis, retention metrics and LTV/business impact analysis.
• Strong product sense able to identify user problems and translate them into product or growth opportunities.
• Experience running A/B tests and growth experiments end-to-end.
• Understanding of CRM/lifecycle marketing and how communication can complement product-led retention.
• Comfortable working with SQL, product analytics and dashboards such as Mixpanel, Metabase, Superset or equivalent tools.
• Strong cross-functional skills able to work effectively with Product, Data, Design, CRM and Business teams.
• Bias towards action, experimentation and measurable outcomes.
• Ability to operate in ambiguity and independently identify and solve high-impact problems.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.