Head of Retention Marketing

Weekday AI; India; Remote; INR 3,500,000 - 4,500,000; Full time

Job summary

Weekday is seeking a Head of Retention Marketing to lead the strategy and execution of retention initiatives across email, SMS, and web channels. You will leverage Klaviyo and Shopify, integrating AI-driven personalization to drive higher CLV and lower churn in a remote, India-based setup.

You will manage a growing team, align retention efforts with product launches, ensure GDPR compliance, and report ROI to senior leadership.

Qualifications

• 5+ years of progressive experience in retention marketing within a high-growth e-commerce or SaaS environment.
• Proven ability to scale retention programs and messaging
• Strong analytical skills with data-driven decision making
• Experience leading cross-functional teams and mentoring staff
• Knowledge of GDPR and data privacy best practices

Responsibilities

• Develop and execute comprehensive retention strategies across email, SMS, and push channels.
• Design and optimize Klaviyo and Shopify workflows with AI-driven personalization.
• Oversee segmentation to create dynamic customer groups for lifecycle messaging.
• Lead a high-performing retention marketing team, including recruitment and training.
• Analyze metrics (AOV, CLV, churn, engagement) and report ROI to leadership.
• Drive loyalty and referral programs to encourage repeat purchases and advocacy.
• Collaborate with product, design, and data science teams on launches and site improvements.
• Maintain data hygiene and consent management across touchpoints.
• Own reporting dashboards to provide insights across the marketing organization.

Skills

Retention marketing

Team leadership

Data analytics

AI-driven personalization

Tools

Klaviyo

Shopify

Job description

This role is for one of the Weekly's clients

Salary range: Rs 3500000 - Rs 4500000 (ie INR 350-450 LPA)

Experience: 5+ yrs

Location: Remote (India)

As a Head of Retention Marketing, you will lead the strategy and execution of all customer retention initiatives across email, SMS, and web channels, ensuring a seamless and personalized journey from acquisition to loyalty. You will harness advanced marketing automation tools such as Klaviyo and Shopify, coupled with cutting‑edge AI workflows, to drive measurable increases in customer lifetime value and retention metrics. Collaborating with cross‑functional teams, you will design and refine brand voice training, segmentation, and lifecycle marketing programs that resonate with diverse audience segments. Your leadership will empower a high‑performing team to analyze performance data, iterate quickly, and deliver loyalty programs that keep customers engaged and brand advocates. You will be a strategic partner to senior leadership, translating data insights into actionable campaigns that scale across a fast‑growing e‑commerce ecosystem.

Key Responsibilities

• Develop and execute comprehensive retention marketing strategies across email, SMS, and push notification channels.
• Lead the design, implementation, and optimization of Klaviyo and Shopify marketing automation workflows, integrating AI-driven personalization.
• Oversee segmentation strategies to create dynamic, high‑value customer segments and tailor messaging for each lifecycle stage.
• Manage a high‑performing retention marketing team, including recruitment, training, and mentorship in brand voice and campaign best practices.
• Analyze performance metrics (AOV, CLV, churn, engagement) to refine campaigns and demonstrate ROI to executive stakeholders.
• Drive the creation and evolution of loyalty and referral programs that incentivize repeat purchases and customer advocacy.
• Collaborate with product, design, and data science teams to align retention initiatives with product launches and site enhancements.
• Ensure data hygiene, GDPR compliance, and best practices for consent management across all retention touchpoints.
• Conduct regular competitive analysis and stay current on trends in email, SMS, and multichannel retention tactics.
• Own the reporting stack and dashboards to provide actionable insights to the broader marketing organization.

What Makes You a Great Fit

• 5+ years of progressive experience in retention marketing within a high‑growth e‑commerce or SaaS environment.
• Deep expertise in Klaviyo, Shopify, and other marketing automation platforms with proven results in increasing CLV and reducing churn.
• Strong background in AI workflows, predictive analytics, and data‑driven personalization at scale.
• Demonstrated ability to lead, scale, and coach cross‑functional teams with a collaborative, growth‑oriented mindset.
• Excellent analytical skills, with a track record of translating metrics into tangible business outcomes.
• Proven experience designing and launching successful loyalty and referral programs.
• Solid understanding of email and SMS compliance, GDPR, and best practices in data security.
• Strong communication skills, capable of articulating complex strategies to executive leadership and technical teams alike.
• Proactive, self‑motivated, and thrives in a fast‑paced, remote work environment across time zones.
• Passion for continuous learning, staying on top of emerging trends in retention marketing and technology.