Retention Marketer

The Batraa Numerology; New Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

The Batraa Numerology in India is seeking a Retention Marketer with 2–3 years of experience to own the lifecycle, boost engagement, retention and repeat conversions across the customer journey.

You will design and execute CRM campaigns via email, WhatsApp, and push notifications, segment customers by behavior, analyze churn risks, and collaborate with product and marketing teams. Familiarity with AI tooling is a plus.

Qualifications

• Experience in retention marketing, CRM, lifecycle marketing or growth marketing.
• Strong understanding of customer lifecycle and retention strategies.
• Ability to segment customers based on behavior and engagement.
• Proficiency in planning and executing CRM campaigns across channels (email, messaging, push).

Responsibilities

• Develop and execute customer retention and lifecycle marketing strategies.
• Build customer journeys across lifecycle stages.
• Perform segmentation based on behavior, engagement, purchase history, and other data.
• Create targeted CRM campaigns through email, WhatsApp, push notifications, etc.
• Identify opportunities to improve activation, engagement, retention, and reactivation.
• Analyze customer behavior to identify churn risks and retention opportunities.
• Work on basic community management and customer engagement initiatives.
• Track and optimize CRM performance and campaigns.
• Utilize AI tools for research, segmentation, content creation, campaign ideation, and automation.

Skills

Retention Marketing

CRM

Lifecycle Marketing

Growth Marketing

Data-driven

Copywriting

Tools

AI tools

Job description

Retention Marketer

Experience: 2-3 Years

Industry: EdTech / Digital Products

Employment Type: Full-Time

About the Role

Were looking for a Retention Marketer with experience in the tech industry who understands the complete customer lifecycle and knows how to improve engagement, retention, and repeat conversions.

Key Responsibilities

• Develop and execute customer retention and lifecycle marketing strategies.
• Build customer journeys across different lifecycle stages.
• Perform customer segmentation based on behavior, engagement, purchase history, and other relevant data.
• Create targeted CRM campaigns through email, WhatsApp, push notifications, etc.
• Identify opportunities to improve activation, engagement, retention, and reactivation.
• Analyze customer behavior and identify churn risks and retention opportunities.
• Work on basic community management and customer engagement initiatives.
• Track and analyze CRM performance and continuously optimize campaigns.
• Use AI tools for customer research, segmentation, content creation, campaign ideation, and automation.

Requirements

• 2–3 years of experience in Retention Marketing, CRM, Lifecycle Marketing, or Growth Marketing.
• Experience in the Tech / SaaS / Digital Products industry preferred.
• Strong understanding of customer lifecycle and retention strategies.
• Good knowledge of customer segmentation and behavioral analysis.
• Experience with CRM campaigns and marketing automation.
• Good communication and copywriting skills.
• Comfortable working with data and customer insights.
• Strong understanding and hands‑on experience with AI tools.

Ideal Candidate

Someone who can understand:

Customer Data Segmentation Personalization Engagement Retention

and turn customer behavior into actionable CRM campaigns and retention strategies.