Retention Marketing Executive

Astroyogi; Gurgaon; On-site; INR 279,000 - 446,000; Full time

Job summary

Astroyogi is seeking a motivated Retention Executive to enhance user engagement and reduce churn through targeted campaigns across WhatsApp, SMS, RCS, Email, and in-app notifications. The role involves collaborating with the creative team, maintaining dashboards, and running data-driven tests.

The ideal candidate holds an MBA or related diploma, with strong communication, analytical, and detail-oriented skills, and a user-centric mindset.

Qualifications

• MBA degree in Marketing, Business Administration, or related field, or a diploma in these fields.
• Strong verbal and written communication skills.
• Good analytical and problem-solving ability.
• A user-centric mindset and keen attention to detail.

Responsibilities

• Support in running Retention marketing campaigns across WhatsApp, SMS, RCS, Email, and in-app notifications to keep users engaged.
• Collaborate with the creative team to craft messages, visuals, and hooks that grab users' attention.
• Help in maintaining trackers and dashboards using Google Sheets or other data visualisation tools.
• Assist in setting up A/B tests and review results to understand what works better.
• Work with the data team to ensure campaigns are well-organized and reach the right users through clean, properly tagged data.

Skills

Verbal and written communication

Analytical and problem-solving

User-centric mindset

Education

MBA or related Marketing/Business Administration diploma

Tools

Clevertap

Job description

We are looking for a highly motivated and detail-oriented Retention Executive to support our user experience and retention initiatives. This opportunity offers a hands-on opportunity to learn how to improve customer engagement, reduce churn, and boost loyalty through effective communication and strategic insights.

Key Responsibilities:

• Support in running Retention marketing campaigns across WhatsApp, SMS, RCS, Email, and in-app notifications to keep users engaged.
• Work with the creative team to come up with ideas for messages, visuals, and hooks that can grab users' attention.
• Help in maintaining trackers and dashboards using Google Sheets or other data visualisation tools.
• Assist in setting up A/B tests (trying two versions of a message) and reviewing results to understand what works better.
• Work with data team to ensure campaigns are well-organized and reach the right users, using clean and properly tagged data.

Good to have skills:

Experience or knowledge of Clevertap

Required Skills & Qualifications:

• MBA degree in Marketing, Business Administration, or related field or diploma in these fields,
• Strong verbal and written communication skills,
• Good analytical and problem-solving ability,
• A user-centric mindset and keen attention to detail.