Area Sales Manager

Bestsellers Cochin; Kottayam, Thiruvananthapuram; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Travel Allowance

Mobile Reimbursement

Performance bonuses

Job summary

Bestsellers Cochin is seeking a seasoned field sales professional in Kerala to drive territory plans and achieve sales targets across home appliances, modular kitchen, and consumer durables. You will manage channel partners, retailers, and kitchen studios while collaborating with marketing, logistics, and service teams for seamless execution.

The role requires 5–12 years of field sales experience, strong communication and negotiation skills, and Malayalam, English, and Hindi language

Qualifications

• Bachelor's degree in Business or Marketing is required.
• MBA/PGDM in Sales & Marketing is an added advantage.
• 5–12 years of field sales experience in relevant sectors.
• Experience in home appliances, modular kitchen, consumer durables, or FMCG.

Responsibilities

• Develop and implement territory-wise monthly and quarterly sales plans.
• Achieve primary and secondary sales targets for all product categories.
• Monitor SKU-wise sales performance and ensure product availability.
• Identify, appoint, and manage channel partners, dealers, retailers, and kitchen studios.
• Build relationships with distributors and retailers for long-term growth.
• Conduct channel reviews and resolve operational issues.
• Ensure retail counters have updated displays and POP materials.
• Coordinate with retailers for local promotions, footfall, and conversions.
• Track retail staff performance and provide training.
• Expand brand presence by onboarding dealers, architects, and kitchen consultants.
• Explore institutional and project-based opportunities.
• Collaborate with marketing, logistics, and service teams for seamless execution.
• Maintain reports on sales performance, pipeline, stock, and competitor analysis.

Skills

Communication skills

Negotiation

Interpersonal skills

Analytical mindset

CRM tools

MS Office

Education

Bachelor's degree in Business/Marketing

MBA/PGDM in Sales & Marketing

Tools

CRM tools

MS Office

Job description

Key Responsibilities

• Develop and implement territory-wise monthly and quarterly sales plans.
• Achieve primary and secondary sales targets for all product categories under Franke-Faber.
• Monitor SKU-wise sales performance and ensure product availability across key locations.

Channel Management

• Identify, appoint, and manage channel partners, dealers, retailers, and kitchen studios.
• Build strong relationships with distributors, dealers, and retail counters to ensure long-term business success.
• Conduct regular channel partner reviews and resolve operational or commercial issues.

Retail Management

• Ensure retail counters are well-equipped with updated displays, demo units, and POP materials.
• Coordinate with retailers to run local promotional campaigns and improve footfall and conversions.
• Track and improve retail staff performance and provide necessary product and soft-skill training.

Business Development

• Expand the brand's presence by onboarding new dealers, architects, interior designers, and kitchen consultants.
• Explore institutional, builder, and project-based business opportunities.
• Analyse market trends and competitor activities to recommend strategic initiatives.

Team Collaboration

• Work closely with the in-house marketing, logistics, and service teams for seamless execution of sales strategies.
• Coordinate with the service team to address post-sales issues promptly and ensure customer satisfaction.

Reporting & MIS

• Maintain accurate and timely reports including sales performance, pipeline, stock status, and competitor analysis.
• Update CRM systems or Excel-based trackers with territory performance and activities.

Candidate Profile

Qualifications:

• Bachelors degree in any discipline (preferably in Business or Marketing).
• MBA/PGDM in Sales & Marketing is an added advantage.

Experience:

• 5 to 12 years of experience in field sales, preferably in home appliances, modular kitchen, consumer durables, or FMCG.
• Prior experience in managing dealers and retail counters is essential.

Skills:

• Strong communication, negotiation, and interpersonal skills.
• Problem-solving ability with a strategic and analytical mindset.
• Proficiency in MS Excel, Word, PowerPoint, and CRM tools.
• Language proficiency: Malayalam (mandatory), English, and Hindi (preferred).
• Four-wheeler and valid driving license preferred.

Key Performance Indicators (KPIs):

• Achievement of monthly/quarterly sales targets
• Increase in active dealer base
• Market share growth in assigned territory
• Retail counter performance and conversion rates
• New channel or business opportunities identified and converted

Compensation & Benefits:

• Competitive fixed salary
• Incentive structure based on performance
• Travel Allowance + Mobile Reimbursement
• Performance-based bonuses and growth opportunities