Relationship Manager - GL West

Bajaj Finserv Limited; Sonipat; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Bajaj Finance Limited is seeking a Branch Manager in Sonipat, Haryana. You will lead a team to grow the consumer gold loan portfolio, build customer loyalty, and develop business strategies. The role involves managing branch operations, driving field marketing, and ensuring 100% process compliance.

The position requires strong leadership, superb communication, and a track record in financial services. You will oversee customer engagement, sales initiatives, and staff development to achieve

Qualifications

• 4-7 years of relevant experience.
• Strong written and verbal communication skills.
• Experience in gold loan banking or similar financial products is preferred.

Responsibilities

• Oversee branch operations and profitability.
• Lead field marketing to boost brand visibility and leads.
• Ensure quality customer engagement and acquisition/retention.
• Supervise valuation of gold ornaments and compliance checks.
• Maintain vault custody and safeguard pledged securities.
• Manage NPAs through effective follow-ups for interest collection.
• Plan and monitor branch marketing activities to grow pipelines and conversions.
• Hire, coach, and train staff with timely performance feedback.
• Prepare business reports and drive branch growth initiatives.
• Increase gold loan business and other third-party products.

Skills

Communication skills

Leadership

Customer focus

Sales/Marketing

Education

Bachelor's degree

Post-graduation degree

Job description

Job Summary

This position is open with Bajaj Finance Limited. The Branch Manager has managerial responsibility for providing full leadership and direction to the team of employees in growing the business and client base of consumer gold loan. The overall objective of this role is to build customer loyalty and recommend the development of business strategies or initiatives, and may include the management of activities by external organizations, and the direct management of individuals.

Responsibilities

• Responsible for overall branch operations, performance profitability of the branch.
• Drive/participate in field-marketing activities of various financial products along with the team to improve brand visibility.
• Plan, conduct, monitor the branch field level marketing activities to ensure healthy pipeline of leads resulting into business conversion and branch growth.
• Focus on customer engagement for new customer acquisitions and retention of existing customers.
• Conducting error free valuation appraisal of gold ornaments being pledged in branch with correct weight and purity assessment as per company policy and auditing compliance.
• Joint custodian of the Vault with responsibility of safekeeping of pledged securities as per company policies.
• Responsible for keeping NPAs in control through strong follow-ups from the customers for interest collections.
• Good planning abilities are required for smooth functioning of the branch for developing cohesiveness within the company and co-workers.
• Hiring, coaching, mentoring and training employees and providing them with timely feedback on their performance.
• Maintaining quality performance of the business, preparing various reports of the same and taking necessary actions for growth of business in the branch.
• Increase Gold Loan business, plus various other third-party products i.e., NCD's, Gold Coins sale etc.
• Responsible for correct valuation and 100% process compliance at branch.

Required Qualifications and Experience

• 4-7 years of relevant experience required.
• Bachelors Degree/Post‑graduation Degree preferred.
• Previous experience in gold loan banking, gold loan products, management or client service preferred.
• Consistently demonstrates clear and concise written and verbal communication skills.