Regional Visual Merchandiser

Purplle.com; Chennai District; On-site; INR 600,000 - 820,000; Full time

Job summary

Purplle.com in India seeks a Store Visual Merchandising expert to lead nationwide VM execution for North stores, ensuring brand standards, campaign rollouts, and flawless planogram implementation across retail formats.

You will manage NSOs, audits, budget control, vendor partnerships, cross-functional collaboration, and weekly reporting, with travel across the North region expected.

Qualifications

• Strong understanding of retail VM and store layouts.
• Excellent project management skills for large-scale rollouts.
• Vendor negotiation and cost management abilities.
• Good communication and team coordination capabilities.
• Eye for detail, aesthetics, and brand consistency.
• Ability to travel extensively across North.

Responsibilities

• Store VM Execution & Standards: Ensure stores adhere to brand VM guidelines and execute monthly/seasonal changes.
• New Store Openings (NSOs): Own VM execution for all North NSOs with timely fixture availability.
• Audit Management: Conduct regular VM audits and deliver monthly reports and feedback.
• Campaign Management: Drive promotional campaigns, install creatives, and coordinate launch calendars.
• Cost Control & Vendor Management: Manage VM budgets and onboard vendors with quality checks.
• Repair & Maintenance: Ensure VM fixtures are operational and SLA-based closures.
• Cross-Functional Collaboration: Align with Retail Ops, Marketing, Projects, and Supply Chain.
• Reporting & Documentation: Maintain weekly MIS on audits, NSOs, and expenses.

Skills

Retail VM knowledge

Project management

Vendor negotiation

Communication

Attention to detail

Travel readiness

Job description

Job Description:

Key Responsibilities

Store VM Execution & Standards

Ensure all stores in North adhere to brand VM guidelines and maintain high visual standards. Plan and execute monthly and seasonal VM changeovers across retail, MT, and GT formats. Drive consistent implementation of store window concepts, planograms, and fixture merchandising. Monitor inventory, availability, and upkeep of VM props and collaterals.

New Store Openings (NSOs)

Take end-to-end ownership of VM execution for all North NSOs. Collaborate with Projects for timely fixture availability and with Retail Ops for store readiness. Ensure VM setup is completed as per timelines (D-2 completion) and brand specifications.

Audit Management

Conduct regular physical and virtual VM audits for all North stores. Share actionable feedback with store teams and follow up for timely closure. Maintain monthly audit reports, scoring, and adherence to SOPs.

Campaign Management

Drive all promotional, tactical, and thematic campaigns across North. Ensure timely installation of creatives, branding, and in-store communication. Coordinate with marketing for launch calendars and ensure zero misses.

Cost Control & Vendor Management

Manage VM budgets for North and ensure cost-effective execution. Evaluate, onboard, and manage local VM vendors for fabrication, printing, and repair works. Ensure quality checks, timely deliveries, and negotiation for better cost control.

Repair & Maintenance

Ensure all VM fixtures, signages, and store elements remain operational. Track R&M requests, approve vendor jobs, and ensure SLA-based closures.

Cross-Functional Collaboration

Work closely with Retail Ops for store readiness and daily VM requirements. Align with Marketing, Projects, and Supply Chain for execution planning. Coordinate with central VM team for guidelines, designs, and innovations.

Reporting & Documentation

Maintain weekly MIS on audits, NSOs, campaign execution, and expenses. Provide region-specific insights on customer behaviour and VM effectiveness. Share competitive benchmarking from North market.

Key Skills Required

• Strong understanding of retail VM and store layouts.
• Excellent project management skills with ability to handle large-scale rollouts.
• Vendor negotiation and cost management skills.
• Good communication and team coordination capabilities.
• Eye for detail, aesthetics, and brand consistency.
• Ability to travel extensively across North.