Head - Visual Merchandising

Khazana Jewellery Pvt. Ltd.; Chennai District; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Khazana Jewellery Pvt. Ltd. seeks a Manager Visual Merchandising to own the end-to-end store experience, drive in-store storytelling, and manage campaigns across all locations.

The role sits at the intersection of design, retail operations, marketing and commercial performance. Responsibilities include defining VM strategy, space productivity, planogram governance, and supervising NSO readiness, with travel to stores as needed.

Qualifications

• 15+ years of visual merchandising experience in jewellery or related retail
• Strong understanding of retail jewellery business and customer behaviour
• Willingness to travel to stores and events

Responsibilities

• Define and evolve VM strategy aligned to customer value proposition
• Own store zoning, planograms, sightlines and traffic flow to maximise conversion
• Collaborate with marketing, product development and retail operations for brand consistency
• Develop VM strategies to enhance brand image and drive sales
• Lead end-to-end VM & experience readiness for NSOs from concept to launch

Skills

VM strategy

Cross-functional leadership

Brand storytelling

Data-driven decisions

Team leadership

Education

NIFT/NID background

Tools

CAD drawings

Elevation plans

GFCs

Job description

The Manager Visual Merchandising will own the end-to-end store experience diving VM, in-store brand storytelling, space productivity. This role will also oversee New Store Opening design execution, ensuring consistency, and speed. This role will require the candidate to rollout campaigns at all stores. The role sits at the intersection of design, retail operations, marketing, and commercial performance.

The key responsibilities of Visual merchandising manager would include, but are not limited to the following,

• Define and evolve VM strategy and guidelines aligned to distinct Customer value proposition.
• Own store zoning, planogram principles, sightlines, adjacencies, and traffic flow to maximize conversion and basket value.
• Collaborate with cross-functional teams including marketing, product development, and retail operations to ensure consistency in brand messaging and visual presentation
• Develop and implement visual merchandising strategies to enhance the overall brand image and drive sales
• Drive seasonal, festive, and campaign-led VM storytelling in the stores
• Analyse sales data and customer feedback to make informed decisions on product placement and visual displays
• Stay updated on industry trends and competitor activities to continuously improve and innovate our visual merchandising strategies
• Lead end-to-end VM & experience readiness for NSOs, from concept to launch.
• Partner with projects, architects, and store planning teams on spatial layouts, structural elements, and customer journey design.
• Oversee fixtures, props, graphics, signage, in-store communication, and navigation systems.

TECHNICAL AND DESIGN LEADERSHIP

Strong command over store layouts, bay logic, fixture design, materials, lighting basics, colour theory, and typography.

Ability to read and influence GFCs, CAD drawings, elevation plans, and mockups.

Own VM cost optimization, material standardization, and vendor rationalization without compromising brand experience.

PEOPLE CAPABILITY AND GOVERNANCE

Lead and mentor the Stores’ team and ensure all stores are consistently and effectively merchandised according to company standards

Build strong cross-functional alignment with marketing, supply chain, Products and projects.

Establish VM audit frameworks, SOPs, and training modules for store teams.

Drive a culture of design thinking, experimentation, and commercial accountability

Manage and track visual merchandising budget and expenses

PREFERRED CANDIDATES

Design background from NIFT / NID with more than 15 years of experience in Visual merchandising in similar industry.

Should have strong understanding of Retail jewellery business and customer behaviour

Willingness to travel to stores and events