Visual Merchandiser

Razor Sharp Hr And Consulting Opc; Chennai District; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Razor Sharp Hr And Consulting Opc in Chennai is seeking a Head Visual Merchandising to own the end-to-end store experience, drive VM and in-store storytelling, and oversee new store openings for consistent design execution.

You will lead cross-functional collaboration with marketing, retail operations, and product teams, guide seasonal campaigns, analyze sales data to optimize displays, and mentor store teams while managing VM budgets.

Qualifications

• Define and evolve VM strategy aligned to customer value proposition.
• Own store zoning, planogram principles, sightlines and traffic flow.
• Collaborate with marketing and retail operations for brand consistency.
• Develop and implement VM strategies to enhance brand image and drive sales.
• Lead end-to-end VM readiness for new store openings.

Responsibilities

• Define and evolve VM strategy and guidelines.
• Own store zoning, planograms, sightlines, and traffic flow.
• Collaborate with marketing, product development, and retail ops.
• Drive seasonal and campaign-led VM storytelling.
• Analyze sales data and store feedback to optimize displays.
• Lead NSO readiness and store design coordination.
• Mentor stores' teams and ensure brand compliance.

Skills

VM strategy

Store zoning

Brand storytelling

Cross-functional collaboration

Data analysis

Budget management

Leadership

Education

NIFT/NID design background

Tools

CAD drawings

Elevation plans

Job description

Position Title: Head Visual Merchandising

Location: Head office, Chennai

JobSummary:

The Manager Visual Merchandiser will own the end-to-end store experience driving VM, in-store brand storytelling, space productivity. This role will also oversee New store opening design execution, ensuring consistency, and speed. This role will require the candidate to rollout campaigns at all stores. This role sits at the intersection of designs, retail operations, marketing and commercial performance.

Jobdescription:

ThekeyresponsibilitiesofVisualmerchandisingmanagerwouldinclude,butarenotlimitedtothefollowing,

VISUALMERCHANDISINGANDBRANDEXPERIENCE:

DefineandevolveVMstrategyandguidelinesalignedtodistinctCustomervalueproposition.

Ownstorezoning,planogramprinciples,sightlines,adjacencies,andtrafficflowtomaximizeconversionandbasketvalue.

Collaboratewithcross-functionalteamsincludingmarketing,productdevelopment,andretailoperationstoensureconsistencyinbrandmessagingandvisualpresentation

Developandimplementvisualmerchandisingstrategiestoenhancetheoverallbrandimageanddrivesales

Driveseasonal,festive,andcampaign-ledVMstorytellinginthestores

Analysesalesdataandcustomerfeedbacktomakeinformeddecisionsonproductplacementandvisualdisplays

Stayupdatedonindustrytrendsandcompetitoractivitiestocontinuouslyimproveandinnovateourvisualmerchandisingstrategies

NEWSTOREOWNERSHIP

Leadend-to-endVM&experiencereadinessforNSOs,fromconcepttolaunch.

Partnerwithprojects,architects,andstoreplanningteamsonspatiallayouts,structuralelements,andcustomerjourneydesign.

Overseefixtures,props,graphics,signage,in-storecommunication,andnavigationsystems.

TECHNICALANDDESIGNLEADERSHIP

Strongcommandoverstorelayouts,baylogic,fixturedesign,materials,lightingbasics,colourtheory,andtypography.

AbilitytoreadandinfluenceGFCs,CADdrawings,elevationplans,andmockups.

OwnVMcostoptimization,materialstandardization,andvendorrationalizationwithoutcompromisingbrandexperience.

Leveragedata(salesdensity,heatmaps,categoryproductivity)torefineVMdecisions

PEOPLECAPABILITYANDGOVERNANCE

LeadandmentortheStores’teamandensureallstoresareconsistentlyandeffectivelymerchandisedaccordingtocompanystandards

Buildstrongcross-functionalalignmentwithmarketing,supplychain,Productsandprojects.

EstablishVMauditframeworks,SOPs,andtrainingmodulesforstoreteams.

Driveacultureofdesignthinking,experimentation,andcommercialaccountability

Manageandtrackvisualmerchandisingbudgetandexpenses

PREFERREDCANDIDATES:

DesignbackgroundfromNIFT/NIDwithmorethan15yearsofexperienceinVisualmerchandisinginsimilarindustry.

ShouldhavestrongunderstandingofRetailjewellerybusinessandcustomerbehaviour

Willingnesstotraveltostoresandevents