Regional Sales Manager

talentumHR; Kolkata District; On-site; INR 4,000,000 - 6,500,000; Full time

Job summary

A leading FMCG organization is seeking a Regional Sales Manager (East) to drive sales growth across the eastern region. The role involves managing large teams, optimizing the distributor network, and building strong relationships in the HoReCa and retail sectors. Candidates must have over 15 years of experience in FMCG sales and a proven track record in achieving sales targets. This position requires a strategic thinker willing to travel extensively across the region.

Qualifications

• 15+ years of experience in FMCG, Food, HoReCa, or B2B sales.
• Strong experience in managing regional sales operations and teams.
• Proven track record in achieving sales targets.
• Exposure to HoReCa, food service, or institutional sales channels preferred.

Responsibilities

• Develop and execute regional sales strategies.
• Lead, mentor, and manage Area Sales Managers.
• Drive primary and secondary sales.
• Build and manage relationships with key regional accounts (HoReCa, modern trade, institutions).
• Identify new business opportunities and expand presence across emerging channels (QSRs, cloud kitchens, etc.).
• Optimize distributor network and ensure high performance and ROI.
• Monitor market trends, competitor activity, and customer insights to drive strategic decisions.
• Collaborate with cross-functional teams (marketing, supply chain, finance) for seamless execution.

Skills

Sales Management

Market Penetration

Team Leadership

Key Account Management

Strategic Thinking

Analytical Thinking

Job description

We are looking for a dynamic and experienced Regional Sales Manager (East) to lead and drive sales growth across the eastern region for a leading FMCG organization.

This is a leadership role responsible for managing large teams, driving distribution excellence, and building strong relationships across key accounts in the HoReCa, retail, and institutional segments.

Key Responsibilities:

• Develop and execute regional sales strategies to achieve business targets and drive long-term growth
• Lead, mentor, and manage a team of Area Sales Managers and frontline sales teams
• Drive primary and secondary sales, ensuring strong market penetration and distribution reach
• Build and manage relationships with key regional accounts (HoReCa, modern trade, institutions)
• Identify new business opportunities and expand presence across emerging channels (QSRs, cloud kitchens, etc.)
• Optimize distributor network and ensure high performance and ROI
• Monitor market trends, competitor activity, and customer insights to drive strategic decisions
• Collaborate with cross-functional teams (marketing, supply chain, finance) for seamless execution

Key Requirements:

• 15+ years of experience in FMCG / Food / HoReCa / B2B sales
• Strong experience in managing regional sales operations and leading large teams
• Proven track record of achieving sales targets and driving distribution growth
• Strong exposure to HoReCa, food service, or institutional sales channels preferred
• Excellent stakeholder management and key account handling skills
• High level of ownership, analytical thinking, and problem-solving ability
• Willingness to travel extensively across the region

What We’re Looking For:

• A strategic thinker with strong execution capabilities
• Someone who can build high-performing teams and drive a performance culture
• A relationship-driven professional with deep market understanding of the East region