Regional Sales Manager

Hire Rightt; Mumbai; On-site; INR 2,500,000 - 3,000,000; Full time

Job summary

Hire Rightt in Mumbai seeks a Regional Manager – Sales & Marketing to lead regional sales operations across FMCG GT/MT channels. You will drive market expansion, strengthen distributor networks, and guide a regional sales team to achieve aggressive targets.

The ideal candidate has 8–10+ years in FMCG sales with strong distributor management, leadership, and strategic planning experience to deliver profitable growth.

Qualifications

• 8–10+ years of FMCG sales experience, with at least 3 years in a managerial role.
• Strong experience in distributor management, regional sales planning, and market expansion.
• Proven ability to deliver sales targets and manage business performance.
• Experience handling GT and MT channels will be an advantage.
• Strong leadership, negotiation, analytical, and stakeholder management skills.
• Exposure to the North and/or West Indian markets is preferred.

Responsibilities

• Drive regional sales targets, revenue growth, and AOP execution.
• Manage and expand distributor networks to improve market penetration.
• Develop and execute sales strategies across GT and MT.
• Lead, coach, and develop Area Sales Managers and field teams.
• Identify new markets, untapped territories, and business development opportunities.
• Monitor sales performance, forecasting, inventory, and distributor profitability.
• Execute trade marketing initiatives, promotions, and retail visibility plans.
• Analyze market trends, competitor activities, and customer requirements to drive growth.

Skills

Distributor management

Leadership

Negotiation

Market expansion

Sales forecasting

Education

Bachelor's degree

MBA/PGDM in Sales & Marketing

Job description

Regional Manager – Sales & Marketing (FMCG)

Experience: 8–10+ years in FMCG Sales - GT

Salary - 25- 30 Lakhs per annum plus benefits.

Qualification:

Bachelor’s degree required; MBA/PGDM in Sales & Marketing preferred

We are looking for a dynamic and results-driven Regional Manager – Sales & Marketing to lead regional sales operations, drive market expansion, and strengthen distribution across the assigned region.

The ideal candidate will have strong expertise in FMCG sales, distributor management, team leadership, and business development, with a proven track record of achieving sales targets and driving profitable growth.

Key Responsibilities:

• Drive regional sales targets, revenue growth, and Annual Operating Plan (AOP) execution.
• Manage and expand distributor networks to improve market penetration and distribution coverage.
• Develop and execute sales strategies across General Trade (GT) and Modern Trade (MT).
• Lead, coach, and develop Area Sales Managers and field sales teams.
• Identify new markets, untapped territories, and business development opportunities.
• Monitor sales performance, forecasting, inventory, and distributor profitability.
• Execute trade marketing initiatives, promotional activities, and retail visibility plans.
• Analyse market trends, competitor activities, and customer requirements to drive business growth.

Requirements:

• 8–10+ years of experience in FMCG sales, with at least 3 years in a managerial or team leadership role.
• Strong experience in distributor management, regional sales planning, and market expansion.
• Proven ability to deliver sales targets and manage business performance.
• Experience handling GT and MT channels will be an advantage.
• Strong leadership, negotiation, analytical, and stakeholder management skills.
• Exposure to the North and/or West Indian markets is preferred.