Regional Sales Manager

Tynor Orthotics; Hyderabad; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Tynor Orthotics in Hyderabad, India, seeks an experienced sales leader to drive regional growth across primary, secondary, and tertiary channels. You will forecast, plan, and execute strategies, appoint dealers, build a high-performance field team, and expand into new markets while coordinating with doctors, hospitals, and influencers.

Strong leadership and data-driven planning are essential. Role emphasizes channel development, tender opportunities, and rigorous reporting through SFA/CRM

Responsibilities

• Achieve primary, secondary, and tertiary sales targets for the assigned region
• Drive consistent revenue growth through forecasting and execution
• Develop and implement short-term and long-term sales strategies
• Identify and expand into new markets, channels and territories
• Plan and appoint Super Dealers and Sub-dealers
• Convert sub-dealers into super dealers and vice versa based on potential
• Finalize and monitor secondary-to-primary sales ratios
• Categorize and develop chemists into Ortho-positive / Non-ortho segments
• Lead, mentor, and manage a team of 10+ field sales professionals
• Ensure full manpower deployment as per organizational structure
• Drive productivity, efficiency, and KPI adherence
• Build field sales capability through training and coaching
• Develop relationships with Doctors, Physiotherapists, Hospitals, and Key Influencers
• Allocate and track promotional assets and activities
• Drive hospital business, institutional sales, and tender opportunities
• Ensure accurate and timely reporting through SFA/CRM systems
• Monitor and improve data quality and reporting accuracy
• Implement structured business planning, SOPs, and review mechanisms
• Lead new product launches and category expansion initiatives
• Conduct market research and competitor analysis
• Identify growth opportunities across categories and geographies

Job description

Key Responsibilities (KRAs)

Sales & Business Growth

• Achieve primary, secondary, and tertiary sales targets for the assigned region
• Drive consistent revenue growth through effective forecasting and execution
• Develop and implement short-term and long-term sales strategies
• Identify and expand into new markets, channels, and territories

Distribution & Channel Management

• Plan and appoint Super Dealers and Sub-dealers
• Convert sub-dealers into super dealers and vice versa based on business potential
• Finalize and monitor secondary-to-primary sales ratios
• Categorize and develop chemists into Ortho-positive / Non-ortho segments

Team Management & Capability Building

• Lead, mentor, and manage a team of 10+ field sales professionals
• Ensure full manpower deployment as per approved organization structure
• Drive productivity, efficiency, and KPI adherence across the team
• Build strong field sales capability through training and coaching

Market Development & Influencer Engagement

• Develop relationships with Doctors, Physiotherapists, Hospitals, and Key Influencers
• Allocate and track promotional assets and activities
• Drive hospital business, institutional sales, and tender opportunities

Process & Systems Orientation

• Ensure accurate and timely reporting through SFA/CRM systems
• Monitor and improve data quality and reporting accuracy
• Implement structured business planning, SOPs, and review mechanisms

Product & Category Expansion

• Lead new product launches and category expansion initiatives
• Conduct market research and competitor analysis
• Identify growth opportunities across categories and geographies