Regional Sales Head

Repro India Limited; Dadri; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Repro India Limited invites an experienced regional sales professional to build a commercially viable regional network for selling our offline book selection to distributors, institutions, retailers, and other physical sales channels. The role requires proactive territory development and strong channel management to drive growth in assigned markets.

The candidate will plan regional strategies, appoint distributors and partners, nurture bookstore networks, manage institutional buys, negotiate

Qualifications

• Experience in regional sales or B2B sales.
• Established network of distributors/retailers/institutions in the region.
• Strong territory planning and partner management.
• Willingness for field travel and market visits.
• Ability to manage regional sales targets with credit and inventory risk.

Responsibilities

• Develop a regional market plan, including priority cities, districts, segments and channel partners.
• Identify and appoint distributors, stockists, sub-distributors and regional sales partners.
• Build relationships with independent bookstores, bookshop chains, school and college bookstores, libraries, educational institutions and relevant retail outlets.
• Identify institutional buying opportunities and manage the sales pipeline from prospecting to order closure.
• Negotiate channel margins, order quantities, credit limits, territory coverage and return policies within approved parameters.
• Establish a repeatable field-sales cadence, including account visits, pipeline reviews and territory reporting.
• Coordinate with the supply team on assortment, stock availability, delivery schedules and replenishment.
• Monitor sell-in, sell-through where data is available, outstanding receivables and channel inventory.
• Recruit and develop local sales representatives or channel partners as the territory scales.

Skills

Regional sales

Book distribution

Channel partners

Negotiation

Territory planning

Credit control

Job description

Suggested experience: 6–12 years Territory development

Role objective

Develop a commercially viable regional network for selling Repro's offline book selection to distributors, institutions, retailers and other physical sales channels.

Key responsibilities

• Develop a regional market plan, including priority cities, districts, segments and channel partners.
• Identify and appoint distributors, stockists, sub-distributors and regional sales partners.
• Build relationships with independent bookstores, bookshop chains, school and college bookstores, libraries, educational institutions and relevant retail outlets.
• Identify institutional buying opportunities and manage the sales pipeline from prospecting to order closure.
• Negotiate channel margins, order quantities, credit limits, territory coverage and return policies within approved parameters.
• Establish a repeatable field-sales cadence, including account visits, pipeline reviews and territory reporting.
• Coordinate with the supply team on assortment, stock availability, delivery schedules and replenishment.
• Monitor sell-in, sell-through where data is available, outstanding receivables and channel inventory.
• Recruit and develop local sales representatives or channel partners as the territory scales.

Candidate profile

• Experience in regional sales, general trade, book distribution, educational sales or institutional B2B sales.
• A demonstrable network of distributors, retailers or institutional buyers in the assigned region.
• Strong territory planning, negotiation, collections and partner management skills.
• Comfortable with field travel, market visits and building a new territory rather than merely maintaining established accounts.
• Ability to manage regional sales targets while controlling credit and inventory risk.

KPIs

• Regional revenue and contribution margin.
• Active distributors and productive retail/institutional accounts.
• Geographic coverage and account activation.
• Repeat-order rate and sales productivity per active account.
• Collections, overdue receivables and credit-limit compliance.
• Sell-through, inventory health and channel returns.