Regional Marketing- West

Home Centre; Mumbai; Presencial; INR 600.000 - 900.000; Jornada completa

Descripción de la vacante

Home Centre is seeking a marketing professional to lead market insights, competition tracking, and performance analysis while ensuring timely implementation of the marketing calendar and activation plans for all stores. You will manage area spends and coordinate with regional vendors to deliver campaigns that meet short- and long-term business goals.

Collaborating with internal stakeholders and brand teams, you will maintain brand standards at stores, drive landmark rewards data for catchment

Responsabilidades

• Understand market trends including customer insights, competition activity and performance
• Implement marketing calendar to meet short- and long-term needs of Home Centre
• Monitor and manage area spend effectively
• Implement marketing interventions for under-performing and focus stores
• Maintain communication standards per guidelines
• Deliver marketing mix and activities for new stores on time and with quality
• Drive landmark rewards data and SOH revenue
• Develop regional marketing vendors to implement marketing collateral and programs
• Maintain brand standards at stores
• Understand market trends including customer insights competition activity and performance
• Implement activation calendar meeting short- and long-term needs of Brand Lifestyle
• Monitor and manage the area’s effective spends
• Use metrics (footfalls, ticket sizes, category penetration, budgets) to measure program performance
• Identify under-performing stores and implement interventions for course correction
• Monitor focus stores and implement interventions to drive KPIs
• Maintain communication standards per guidelines
• Ensure timely processing of bills/POs/payments to vendors
• Deliver marketing elements on time and with quality per guidelines
• Implement marketing activities for new stores until budget is achieved
• Drive landmark rewards data to enable catchment activation and member KPIs
• Collaborate with internal stakeholders and Brands to drive SOH revenue

Descripción del empleo

Role & responsibilities

• Understand market trends including customer insights, competition activity and performance
• Ensure timely and effective implementation of marketing calendar that meets both the short term and long-term needs of Home centre.
• Monitor and manage the effective spends of the area
• Implement agreed marketing interventions for under-performing stores and focus stores
• Maintain communication standards as per guidelines
• Implement timely and quality delivery of agreed marketing mix and marketing activities for new stores.
• Drive landmark rewards data and SOH revenue
• Develop regional marketing vendors to implement Marketing collaterals and programs
• Maintain brand standards at the stores

Key Job Responsibilities

Market Focus

• Understand market trends including customer insights competition activity and performance

Activation

• Ensure timely and effective implementation of activation calendar that meets both the short term and long-term needs of brand Lifestyle
• Monitor and manage the effective spends of the area
• Use metrics (footfalls, ticket sizes, category penetration, budgets) to measure the performance of each of the programs
• Identify under-performing stores and implement agreed marketing interventions for course correction
• Monitor focus stores and implement agreed marketing interventions for driving KPIs
• Maintain communication standards as per guidelines
• Ensure timely processing of bills/POs/payments to vendors

New store launch

• Implement timely and quality delivery of agreed marketing elements as per the specified guidelines
• Implement marketing activities for new stores till the store achieves the desired budget

Landmark rewards

• Drive landmark rewards data to enable catchment activation and member KPIs

SOH

• Collaborate with Internal stakeholders and Brands to drive SOH revenue