Manager Brand Experience Center

MERINO INDUSTRIES LIMITED; New Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Merino Industries Limited in New Delhi invites a dynamic Brand Experience Center Manager to own store KPIs, lead staffing, and drive customer engagement across our Experience Centers in India. You will collaborate with marketing on promotions and events, conceptualize influencer meet-and-greets, and implement initiatives that attract footfall while maintaining a high standard of ambience.

Additionally, you will oversee maintenance, manage the sales pipeline, generate reports, and coach teams to

Qualifications

• Define and monitor KPIs to evaluate Brand Experience Center performance.
• Implement corrective actions to meet and exceed performance targets.
• Oversee recruitment, training, and development of staff within Experience Centers.
• Optimize staffing levels for efficient operations and exceptional customer service.
• Define KPIs for each role and monitor achievement.
• Collaborate with marketing teams to plan promotions and events to drive footfall and customer engagement.
• Conceptualize, plan, and host influencer meet-and-greets with AID/Contractors.
• Identify opportunities to enhance the customer experience within Brand Experience Centers and implement improvements.
• Establish and oversee systematic maintenance of Brand Experience Centers.
• Coordinate with teams to address maintenance promptly and keep spaces pristine.
• Manage lead generation processes to ensure a consistent and effective sales pipeline.
• Develop SOPs and ensure smooth handovers with branch sales teams.
• Ensure sales integration and reporting of sales numbers.
• Generate regular reports on store performance, sales metrics, and customer feedback.
• Review operations to identify improvements and implement changes.

Responsibilities

• Define and monitor KPIs to evaluate Brand Experience Center performance.
• Implement corrective actions to meet and exceed performance targets.
• Oversee recruitment, training, and development of staff within Experience Centers.
• Optimize staffing levels for efficient operations and exceptional customer service.
• Define KPIs for each role and monitor achievement.
• Collaborate with marketing teams to plan promotions and events to drive footfall and customer engagement including launch events.
• Conceptualize, plan, and host influencer connect meet-and-greet events with key influencers (AID, Contractors).
• Continuously identify opportunities to enhance the customer experience within Brand Experience Centers and implement improvements.
• Establish and oversee a systematic maintenance approach for Brand Experience Centers.
• Collaborate with relevant teams to address maintenance issues promptly and maintain a pristine environment.
• Manage lead generation processes to ensure a consistent and effective sales pipeline.
• Develop SOPs and collaborate with branch sales teams for efficient lead handovers.
• Establish sales integration with branch teams to ensure lead closures and reporting of sales numbers.
• Generate regular reports on store performance, sales metrics, and customer feedback.
• Conduct reviews and monitoring activities to identify improvements and implement necessary adjustments.

Job description

1. Role & Responsibilities-Driving the Store Key Performance Indicators (KPIs):
   
1. Define and monitor KPIs to evaluate the performance and success of Brand Experience Center.
2. Implement corrective actions to achieve and exceed performance targets.
2. Manpower Management:
   
1. Oversee the recruitment, training, and development of staff within Experience Centers.
2. Optimize staffing levels to ensure efficient operations and exceptional customer service.
3. Define KPIs for each individual roles and regular monitoring ensuring achievement.
3. Promotions and Marketing Initiatives:
   
1. Collaborate with marketing teams to plan and execute promotional activities to drive footfall and customer engagement including launch events.
4. Influencer Connect Meet and Greet Events:
   
1. Conceptualize, plan, and host exclusive events aimed at fostering connections between our Experience Centers and key influencers like A&ID, Contractors.
5. Customer Experience Enhancement:
   
1. Continuously identify opportunities to enhance the overall customer experience within Brand Experience Centres and implement initiatives to improve customer satisfaction.
6. Maintenance:
   
1. Establish and oversee a systematic approach to the maintenance of Brand Experience Centers.
2. Collaborate with relevant teams to address maintenance issues promptly and maintain a pristine environment.
7. Lead Pipeline Management and sales integration
   
1. Manage lead generation processes to ensure a consistent and effective sales pipeline.
2. Develop SOPs and collaborate closely with branch sale steams to facilitate efficient lead handovers.
3. Establish sales integration with branch teams to ensure lead closures and reporting of sales numbers.
8. Reporting, Monitoring, and Reviews:
   
1. Generate regular reports on store performance, sales metrics, and customer feedback.
2. Conduct thorough reviews and monitoring activities to identify areas for improvement and implement necessary adjustments.