Regional Marketing Manager - Hyd

kushals.com; Hyderabad; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

kushals.com in Hyderabad, India, seeks a Manager - Regional Retail Marketing to oversee regional campaigns, drive brand awareness, and push sales across 30-40 stores. You will lead ATL/BTL initiatives, coordinate new store launches, and ensure consistent branding in all touchpoints.

The role requires 4–6 years of retail marketing experience, a marketing or business degree (MBA preferred), and proven ability to manage budgets and vendor networks.

Qualifications

• Bachelor's degree in marketing, business administration, or a related field is required.
• 4-6 years of retail marketing experience with prior experience in store sales/marketing desirable.
• Should have experience working in the specified region.

Responsibilities

• Develop and oversee sales-oriented marketing initiatives to enhance brand awareness and increase footfall in retail stores assigned.
• Regular store visits to meet customers, store managers, cluster managers and area managers and understand their marketing support requirements.
• Strategize and execute marketing plans for new store launches, encompassing pre-launch buzz, grand opening initiatives, and post-launch sustainability efforts.
• Ensure brand consistency across all marketing materials, campaigns, and in-store experiences.
• Identify underperforming stores and develop strategies to address issues, improve performance, and drive profitability.
• Responsible for setting up a strong network of vendors/agencies for various activities planned for the respective regions.
• Providing guidance and support to the marketing executives to achieve marketing objectives.
• Manage marketing budgets effectively, ensuring that all activities are completed within budget constraints and on time.

Skills

ATL marketing

BTL marketing

Budget management

Market research

Digital marketing

Customer segmentation

Customer profiling

RFM & loyalty

Media planning

Brand strategy

Education

Bachelor's degree in marketing or related field

Job description

Manager - Regional Retail Marketing is responsible for overseeing marketing campaigns and initiatives to increase brand awareness as well as sales for an assigned region. This role is also responsible for driving new store launches and their sustenance and growth campaigns.

Objectives

1. Achieve Sales Targets: Lead and execute marketing campaigns to meet or exceed predefined sales targets for each store in the assigned rew regions containing around to 30 to 40 stores.

2. Enhance Customer Insights and Market Understanding: Regularly analyze sales data to identify customer preferences and market trends, and use this data to inform marketing strategies.

3. Strengthen Stakeholder Relationships: Serve as the single point of contact for Regional and Cluster Managers, facilitating seamless communication and effective marketing support.

4. Improve Underperforming Stores: Identify and implement targeted marketing initiatives to turnaround the performance of stores that are not meeting sales expectations.

5. Increase Brand Awareness in Local Markets: Develop and implement strategies to build and maintain brand presence in local markets, aiming to increase footfall and market share.

Responsibilities

• Develop and oversee sales-oriented marketing initiatives to enhance brand awareness and increase footfall in retail stores assigned.
• Regular store visits to meet customers, store manager, cluster manager and area manager and understand their marketing support requirements.
• Strategize and execute marketing plans for new store launches, encompassing pre-launch buzz, grand opening initiatives, and post-launch sustainability efforts.
• Ensure brand consistency across all marketing materials, campaigns, and in-store experiences.
• Identify underperforming stores and develop strategies to address issues, improve performance, and drive profitability.
• Responsible for setting up a strong network of vendors / agencies for various activities planned for the respective regions.
• Providing guidance and support to the marketing executives to achieve marketing objectives.
• Manage marketing budgets effectively, ensuring that all activities are completed within budget constraints and on time.

Candidate Profile

Qualification

• Bachelor's degree in marketing, business administration, or a related field is required; a Master's degree is preferred.
• 4-6 years of retail marketing experience with earlier experience at individual store sales/marketing desirable
• Should have experience in working in the required region.

Experience

• Experience in managing ATL & BTL marketing strategies for specific regions within a retail environment.
• Strong knowledge of marketing concepts and strategies.
• Proficiency in budget management and optimizing marketing budgets for ROI.
• Experience with market research, market entry strategies, and new market development.
• Strong knowledge of market trends and competition.
• Demonstrated sales growth for specific regions.
• Knowledge of digital marketing & know how of per marketing
• Expert in market research analysis, customer segmentation, customer\ profiling.
• Knowledge in RFM, Retention, Loyalty
• Ability to do or assist in media plan ( online and offline)