Regional Marketing- North

Home Centre; India; Vor Ort; INR 600.000 - 1.200.000; Vollzeit

Zusammenfassung

Home Centre in Delhi seeks a marketing professional to analyse market trends, customer insights, competition, and performance to shape regional campaigns. You will implement the calendar, manage area spends, and ensure brand standards.

You will drive activation for new stores, monitor KPIs (footfalls, ticket sizes, category penetration), coordinate with vendors, and ensure timely delivery of marketing elements that meet budgets.

Aufgaben

• Understand market trends including customer insights, competition activity and performance
• Implement marketing calendar that meets both the short term and long-term needs of Home centre.
• Monitor and manage the effective spends of the area
• Implement agreed marketing interventions for under-performing stores and focus stores
• Maintain communication standards as per guidelines
• Implement timely and quality delivery of agreed marketing mix and marketing activities for new stores.
• Drive landmark rewards data and SOH revenue
• Develop regional marketing vendors to implement Marketing collaterals and programs
• Maintain brand standards at the stores

Jobbeschreibung

Role & responsibilities

• Understand market trends including customer insights, competition activity and performance
• Ensure timely and effective implementation of marketing calendar that meets both the short term and long-term needs of Home centre.
• Monitor and manage the effective spends of the area
• Implement agreed marketing interventions for under-performing stores and focus stores
• Maintain communication standards as per guidelines
• Implement timely and quality delivery of agreed marketing mix and marketing activities for new stores.
• Drive landmark rewards data and SOH revenue
• Develop regional marketing vendors to implement Marketing collaterals and programs
• Maintain brand standards at the stores

Key Job Responsibilities

Market Focus

• Understand market trends including customer insights competition activity and performance

Activation

• Ensure timely and effective implementation of activation calendar that meets both the short term and long-term needs of brand Lifestyle
• Monitor and manage the effective spends of the area
• Use metrics (footfalls, ticket sizes, category penetration, budgets) to measure the performance of each of the programs
• Identify under-performing stores and implement agreed marketing interventions for course correction
• Monitor focus stores and implement agreed marketing interventions for driving KPIs
• Maintain communication standards as per guidelines
• Ensure timely processing of bills/POs/payments to vendors

New store launch

• Implement timely and quality delivery of agreed marketing elements as per the specified guidelines
• Implement marketing activities for new stores till the store achieves the desired budget

Landmark rewards

• Drive landmark rewards data to enable catchment activation and member KPIs

SOH

• Collaborate with Internal stakeholders and Brands to drive SOH revenue