Regional Marketing Manager (Asia), Polymer

WACKER; Mumbai; On-site; INR 2,000,000 - 3,000,000; Full time

Job summary

A leading chemical company is seeking a Marketing Leader for the Polymers division in India and Asia. This role oversees strategic marketing, market insights, and portfolio optimization initiatives. The ideal candidate will have 10-15 years of B2B marketing experience in the chemical industry, particularly with polymers, and a strong technical understanding of dispersible powders. Candidates should exhibit strong collaboration skills and be comfortable working in a multi-country matrix organization. Willingness to travel across India and Asia is required.

Qualifications

• 10-15 years of B2B marketing experience within the Chemical industry, ideally in Polymers.
• Technical understanding of Dispersible Dry Polymer and Dry Mix industry.
• Comfortable working in a matrix organization across cultures and time zones.

Responsibilities

• Lead market analysis to identify opportunities and challenges across B&I segments.
• Drive portfolio optimization and ensure alignment with market potential.
• Develop and implement regional marketing plans and customer development programs.

Skills

Strategic marketing

Market analysis

Cross-functional collaboration

Technical understanding

Marketing Analytics

Education

Degree in Chemical Engineering or related field; MBA preferred

Tools

Tableau

Nielsen

SAP

Salesforce

Job description

This role leads the strategic and operational marketing agenda for the Polymers – Building and Infrastructure (B&I) business in India and across Asia.

Key responsibilities include strategic marketing, market insights generation, portfolio and segment leadership, pricing strategy, new market and application development, as well as cross-functional collaboration with Sales, R&D, Technical Service, Global Marketing, and Business Teams. This role requires strong technical understanding, commercial acumen, and the ability to shape mid- and long-term business direction.

Key Responsibilities

Strategic Marketing & Market Insights

• Lead market analysis to identify opportunities and challenges across B&I segments.
• Generate insights from industry trends, competitors, and customers to guide strategic direction.

Business Strategy & Portfolio Optimization

• Shape and execute long-term business strategies with regional and global stakeholders.
• Drive portfolio optimization and ensure alignment with customer needs and market potential.
• Execute and support growth strategies for priority applications such as Tile Adhesives.

New Market & Application Development

• Identify unmet needs and emerging application trends in the construction and adhesives space.
• Partner with Technical Service, R&D, and value-chain stakeholders to co-develop solutions.
• Develop and implement regional marketing plans, campaigns, and customer development programs.
• Utilize digital tools and CRM systems to manage and measure outcomes.
• Organize participation in industry events and customer workshops.

Internal Collaboration & Knowledge Sharing

• Work closely with sales, marketing, product management, R&D, and global teams to ensure alignment.
• Provide continuous market insights and share best practices across the region.

Customer & Channel Engagement

• Engage key customers and influencers with Sales to strengthen relationships and generate insights.
• Support value-based solution development and opportunity management.

Strategic Projects & Future Markets

• Drive specific segment focus, KPI steering, and long-term innovation priorities.
• Support exploration of new markets, emerging chemistries, and strategic initiatives.
• Co‑lead the annual Strategy Kick‑off (SKL) for Polymers Asia together with the Regional Business Head, shaping the mid‑to long‑term strategic direction for the region.

Job Requirements

• Degree in Chemical Engineering or related field; MBA preferred
• 10-15 years of B2B marketing experience within the Chemical industry, ideally in Polymers Dispersible Powder Polymers and Dispersions
• Technical understanding of DDP (Dispersible Dry Polymer) / RDP (Re-dispersible Polymer Powder) and Dry Mix industry
• Proven experience in strategic marketing, product management, pricing, and cross-functional collaboration
• Proficient in Marketing Analytics & Digital platforms, and market intelligence tools such as Tableau, Nielsen, or similar
• Experience with CRM systems such as SAP or Salesforce is an advantage
• Comfortable working in a matrix organization across cultures and time zone
• Demonstrated ability to work and lead in a multi-country marketing project/team, with experience coaching, guiding, and building capabilities across diverse stakeholders and functions.
• Willing to travel across India (including domestic flights) and across Asia as required.