Regional Marketing Manager – Asia (APAC)

Indo-French Chamber of Commerce & Industry; Bengaluru; In loco; INR 4.000.000 - 6.000.000; Tempo pieno

Descrizione del lavoro

Indo-French Chamber of Commerce & Industry in Bengaluru seeks a Regional Marketing Manager – Asia (APAC) to lead marketing across Asia, including digital, events, PR, and localization. The role drives brand visibility, supports sales growth, and coordinates a multi-market strategy across APAC, including India, China, Japan and Southeast Asia.

You will deploy global marketing strategy, manage regional partners, oversee content localization, and lead cross-functional teams to deliver integrated

Competenze

• Strong expertise in B2B marketing and international marketing strategy.
• Experience in event marketing and trade shows.
• Experience in public relations and media communication.
• Knowledge of email marketing and lead generation campaigns.
• Ability to develop case studies and marketing content.

Mansioni

• Deploy the global marketing and communication strategy across Asian Markets.
• Supervise marketing activities across China, Japan, Korea, Vietnam, Singapore, Taiwan, India, Malaysia, Thailand, Australia and other APAC markets.
• Coordinate marketing initiatives with external partners and regional stakeholders.
• Directly supervise the Social Media & Website Content Manager Asia, responsible for SEO, content and social media strategy.
• Define priorities, objectives and KPIs for digital marketing performance.
• Coordinate SEO and website content optimization across Asia.
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• Monitor campaign performance and ROI across regions.
• Plan and execute events, trade shows, and customer marketing activities across Asia.
• Develop and localize content into Chinese, Japanese, Korean and Southeast Asian languages.

Conoscenze

B2B marketing

International marketing

Event marketing

Public relations

Lead generation

Team leadership

Content localization

Digital marketing

Industrial markets

Graphic design

Adobe Suite

Canva

Strumenti

Adobe Suite

Canva

Descrizione del lavoro

Regional Marketing Manager – Asia (APAC)

REGIONAL MARKETING MANAGER – ASIA (APAC)

Industry – Manufacturing

Department - Marketing

Language Fluency – English (written & spoken), French is an added advantage

Additional Asian languages are a strong advantage: Chinese, Japanese, Korean, Vietnamese, Thai

Reports To - Global Marketing Director

About the Company - Global player in Prototype Manufacturing & Low-Volume Production in

plastic & metal materials for all industrial sectors such as automotive, aerospace, defense, space

With multiple subsidiaries, production sites, R&D centers and sales offices across Europe and

Asia, the organisation is pursuing an ambitious international growth strategy driven by digital

marketing, local market penetration and brand authority.

Job Summary - Lead and coordinate all marketing and communication activities across Asian

markets (APAC including China, Japan, Korea, Southeast Asia, India and Oceania).

Your main mission is to:

• Deploy the global marketing strategy across Asia
• Strengthen brand visibility and industrial authority in regional markets
• Support local sales development and market penetration

In addition to strategic leadership, you will coordinate digital marketing, events, PR and marketing communication initiatives across Asian markets.

Marketing Strategy & Regional Leadership

• Deploy and execute the global marketing and communication strategy across Asian Markets
• Supervise marketing activities across China, Japan, Korea, Vietnam, Singapore, Taiwan, India, Malaysia, Thailand, Australia and other APAC markets
• Ensure alignment between global marketing objectives and local execution
• Act as the main interface between Group management, Asian teams and external partners
• Manage cross-cultural communication and regional market adaptation

Asia Marketing Coordination

Coordinate marketing activities across Asian markets.

• Directly supervise the Social Media & Website Content Manager Asia, responsible for:
• SEO strategy and organic visibility
• Website content management
• Ensure alignment between SEO, website content and social media strategy and the overall marketing objectives. objectives.
• Define priorities, objectives and KPIs for digital marketing performance.
• Coordinate marketing initiatives with external partners and regional stakeholders.

Digital Acquisition & Performance Management

Supervise digital marketing performance across global and regional search ecosystems across

Asia.

• Coordinate and supervise SEA activities outsourced to external partners, including:
• Google Ads
• Bing Ads
• Yahoo Japan Ads (Japan)

Responsibilities include

• Coordination with external SEA agencies
• Monitoring campaign performance and ROI
• Defining regional acquisition priorities
• Ensuring alignment with overall marketing strategy
• Supervise SEO strategy and website optimization performed internally by the Social Media & Website Content Manager Asia, including search engines such as:
• Google
• Bing
• Yahoo Japan
• Supervise the development of GEO (Generative Engine Optimization) initiatives performed internally by the Social Media & Website Content Manager Asia, to improve the company’s visibility across AI-driven search and generative platforms, including:
• ChatGPT
• Gemini
• DeepSeek
• Other emerging AI search and generative discovery platforms
• Monitor and optimize digital acquisition performance through:
• Traffic generation
• Conversion rates
• Campaign ROI

Content Strategy & Localization

• Work closely with the Social Media & Website Content Manager Asia to ensure SEO optimization and content performance across Asian markets
• Ensure adaptation of English industrial content produced in Europe for Asian markets
• Oversee translation and localization of content into Chinese, Japanese, Korean and Southeast Asian languages
• Maintain brand consistency and technical accuracy across all channels

Events, Trade Shows & Customer Marketing

• Supervise and coordinate marketing events across Asia.
• Organisation of trade shows in China, Japan, Korea, Singapore, Thailand, India and other regional markets
• Coordination of technical customer events at client facilities
• Organisation of Tech Days and partner events
• Integration of events into the lead generation strategy
• Analysis of event performance and return on investment

Public Relations & Media Visibility

• Develop the organisation’s industrial visibility across Asian media ecosystems.
• Build relationships with industrial and economic media across Asia
• Manage press releases and regional media communication
• Coordinate interviews and visibility in digital press and TV channels
• Support communication around major milestones such as:
• Investments
• New facilities
• New machines
• Exhibitions and trade shows

Manage regional email marketing initiatives supporting marketing campaigns and events.

Marketing Materials & Sales Support

• Support regional sales teams through marketing communication assets adapted to Asian Markets.
• Creation and localization of brochures and marketing materials
• Development of sales presentations and marketing visuals
• Ensuring brand consistency across regional communication assets
• Promote the organisation’s industrial achievements across Asian markets.
• Identification of relevant customer projects
• Development of case studies and success stories
• Collection of customer testimonials
• These materials may be used in:
• Marketing campaigns
• Media relations
• Commercial presentations

Monitor industrial and marketing trends across Asian markets.

• Track competitor marketing initiatives
• Monitor industry communication strategies
• Identify new marketing opportunities and partnerships
• Provide insights to strengthen the company’s regional positioning

Required Knowledge & Skills

• Strong expertise in B2B marketing and international marketing strategy
• Experience in event marketing and trade shows
• Experience in public relations and media communication
• Knowledge of email marketing and lead generation campaigns
• Ability to develop case studies and marketing content
• Market intelligence and competitive analysis
• Graphic design and visual content creation
• Visual editing and marketing asset production
• Photo retouching and graphic design tools (Adobe Suite, Canva or similar)
• Strong leadership, organisation and project management skills
• Ability to coordinate international teams and external partner