Regional Manager - Channel Sales - Building

IPEX by Aliaxis; NTR; On-site; INR 1,800,000 - 3,600,000; Full time

Job summary

IPEX by Aliaxis is seeking a seasoned Sales Leader to drive regional growth and achieve revenue targets in India. The role involves forecasting, budgeting, and developing action plans across products, while strengthening distributor networks and managing key accounts.

You will lead activation campaigns, monitor market trends, and collaborate with builders and developers to secure project wins. English, Hindi, and local language proficiency is expected.

Qualifications

• Bachelor's Degree is required.
• 12+ years in sales or marketing leadership roles.
• Proven ability to forecast, budget and drive revenue.

Responsibilities

• Meet regional sales financial objectives by forecasting requirements, budgeting, and analysing variances.
• Develop region-specific action plans and quotas to maximise revenue.
• Provide distributor selection and management recommendations.
• Maintain sales records and analyse performance of ASMs, BDMs and distributors.
• Drive channel development, manage distributors, and expand market reach.
• Monitor market trends, gather competitive data, and report to zonal heads.
• Coordinate activations, launches and marketing initiatives regionally.
• Establish relationships with developers, builders and accounts; negotiate pricing with senior management.

Skills

Leadership

Forecasting

Budgeting

Sales planning

Negotiation

Relationship building

Presentation skills

Strategic thinking

Education

Bachelor's Degree

Job description

Job Description:

Sales Planning, Achievement and Reporting

1. Meet regional sales financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analysing variances, initiating corrective actions
2. Develop and implement region specific action plans, establish sales objectives by creating a sales plan and quota for areas in order to maximise revenue growth in all company’s products
3. Provide recommendations on new distributor appointment and distributor management system
4. Maintain sales records and track sales by ASMs, BDMs and distributors to effectively analyse the business and individual performance
5. Channel Development for primary and secondary sales; channel management and expansion

Market Intelligence and Analysis

1. Maintain up-to-date understanding of industry, evaluate market trends and gather competitive information, technical developments and government regulations that effect target markets and provide updates to Zonal Heads on a periodic basis
2. Compile and analyse region specific sales figures to derive sales trends and forecasts across products

Activations & Launches

1. Maintain up-to-date understanding of industry, evaluate market trends and gather competitive information, technical developments and government regulations that effect target markets and provide updates to Zonal Heads on a periodic basis
2. Compile and analyse region specific sales figures to derive sales trends and forecasts across products
3. Provide inputs to Regional branding execution manager for devising apt marketing initiatives for the region
4. Ensure quick turnaround times for implementation of branding/marketing initiatives within the region
5. Implement region specific trade promotional activities and coordinate for smooth launch of new products

Relationship Management

1. Establish & maintain contacts with developers, regional industry/influencer bodies and associations, key distributors that lead to sales, follow up on sales leads and develop leads
2. Oversee influencer management including setting of norms for plumber / architect meets and monitor sales team performance in accordance with set norms
3. Liaise with major customer accounts and negotiate sales price and discounts in consultation with senior management
4. Support projects sales by developing relationship with local builders and bringing in new project accounts through distributor networks

Resource management and development

1. Responsible for the planning, recruitment, direction, organisation, performance appraisal, control and motivation of area sales managers to accomplish specific sales objectives
2. People Development - Educate and train sales team (self + through corporate sales training) in the areas of selling & communication skills, sales of emerging products and multi-product sales, profitability analysis, presentation skills etc.

Educational Qualification

• Bachelor’s Degree

Years/type of experience

• 12+ years in sales and marketing roles

Skills/Knowledge

• In-depth knowledge of sales and marketing, systems and methodologies
• Ability to lead, motivate and drive teams
• Presentation and Communication skills
• Ability to build relationships, Managerial skills, Analytical skills, planning ability, Influencing and Negotiation ability,
• Ability to drive results

Language

• Fluent in English, Hindi and local language

Requirements: