Area Manager - Channel Sales - Agri

IPEX by Aliaxis; Kota; On-site; INR 600,000 - 1,000,000; Full time

Job summary

IPEX by Aliaxis in India seeks a Sales Planning and Reporting professional to forecast annual, quarterly and monthly revenue and to collaborate with regional teams on strategy and market share growth.

The role focuses on market intelligence, channel development, and execution of sales plans across product lines, while ensuring strong distributor performance and effective activation campaigns.

Qualifications

• Experience in sales planning and territory management.
• Strong analytical and negotiation skills.
• Proven ability to lead and motivate a sales team.

Responsibilities

• Forecast annual, quarterly and monthly revenue streams.
• Collaborate with RGM to improve market share across product lines.
• Monitor area sales, analyse variances and implement action plans.
• Maintain performance records and generate productivity reports.
• Perform sales activities for major accounts and negotiate prices/discounts.
• Map retail outlets and allocate them to the sales team.
• Create beat plans for TGEs/TGMs and connect with key influencers.
• Drive distributor performance on sales, delivery and query resolution.
• Provide recommendations on distributor appointments and management systems.
• Develop channels for primary and secondary sales; manage expansion.
• Gather market intelligence and forecast trends for leadership.
• Support activations and launches with branding inputs.
• Plan and execute new product development in the area.
• Recruit, train and motivate the sales team; develop selling skills.

Skills

Sales planning

Market analysis

Negotiation

Team leadership

MS Office

Excel

Tools

MS Office

Excel

Job description

Job Description:

Roles and Responsibility:

Sales Planning and Reporting

1. Accurately forecast annual, quarterly and monthly revenue streams

2. Collaborate with RGM to develop sales strategies to improve market share in all product lines.

3. Monitor area sales, analyse variances and develop & implement area specific sales action plans to ensure revenue growth across product categories.

4. Maintain sales staff and distributor performance records in order to effectively analyse business and individual performance; provide productivity reports as required to management.

Sales Execution

5. Perform sales activities for major accounts and negotiate sales price and discounts in consultation with RGM.

• Map the retail outlets in the area and allocate them to the sales team.

7. Create beat plan for TGEs and TGMs and monitor its adherence; assist them in establishing personal contact and rapport with key influencers, decision-makers in the area.

• Liaise with major accounts and negotiate sales price and discounts in consultation with RGM.

• Drive and monitor distributor performance on metrics of sales, on-time delivery, query resolution.

10. Provide recommendations on new distributor appointment and distributor management system.

11. Channel Development for primary and secondary sales; channel management and expansion.

Market Intelligence and Analysis:

• Constantly gather market and competitor intelligence, evaluate market trends and provide updates to RGM, along with recommendations for tackling
• Compile and analyse clustered specific sales figures to derive sales trends and forecasts across products.

Activations & Launches

• Provide inputs to the regional branding execution manager in devising apt branding initiatives for the area.

• Implement area specific trade promotional/branding/marketing initiatives activities and strive to ensure maximum visibility through the marketing and promotion activities.

• Conduct influencer engagement programs like sales promotion activities and key plumber/architect/consultant meets for demand generation.

17. New Product Development planning & execution in the assigned area

Resource Management and Development

• Responsible for the recruitment, direction, organisation, performance appraisal, control and motivation of sales team to accomplish specific sales objectives.
• Educate and train sales team (self + through corporate sales training) in the areas of account sales and growth, selling & communication skills, presentation skills, competition tracking and business/financial matters on contracts/ invoicing etc.

Role Specific Competencies:

• Problem-solving and analytical skills to interpret sales performance and market trend information.
• Ability to motivate and lead the sales team.
• Experience in developing marketing and sales strategies Excellent oral and written communication and presentation skills, plus a good working knowledge of Microsoft Office Suite
• Ability to build relationships,
• Influencing and Negotiation ability

Language: Fluent in English and local language

Requirements: