Area Manager - Channel Sales

Axis Communications; Bhagalpur; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Axis Communications is seeking a seasoned sales professional in Bhagalpur, Bihar to manage and grow sales of Ashirvad products. The role demands 8+ years of experience in sales and marketing within defined areas, requiring proficiency in strategy development and team leadership.

The successful candidate will engage with key accounts, implement marketing initiatives, and ensure effective resource management. Fluency in English and local languages, along with problem-solving abilities, are essential for this position.

Qualifications

• 8+ years in sales and marketing roles.
• Experience in developing marketing and sales strategies.
• Ability to motivate and lead the sales team.

Responsibilities

• Manage sales of Ashirvad’s products in the defined area.
• Accurately forecast annual, quarterly and monthly revenue streams.
• Perform sales activities for major accounts and negotiate prices.

Skills

Problem-solving and analytical skills

Leadership ability

Excellent communication skills

Negotiation ability

Fluent in English and local languages

Education

Bachelor’s Degree

Tools

Microsoft Office Suite

Job description

Responsibilities

• Manage sales of Ashirvad’s products in the defined geographic area to achieve consistent, profitable growth in sales revenues through planning, deployment and management of sales personnel.
• Identify objectives, strategies and action plans to maximize short- and long-term sales and earnings and promote Ashirvad’s presence in the assigned area.
• Sales Planning and Reporting: Accurately forecast annual, quarterly and monthly revenue streams; collaborate with Region Head to develop sales strategies; monitor area sales, analyze variances and implement area-specific sales action plans.
• Maintain sales staff and distributor performance records; provide productivity reports as required to management.
• Sales Execution: perform sales activities for major accounts, negotiate prices and discounts in consultation with Region Head; map retail outlets in the area and allocate them to the sales team; create beat plans for TGEs and TGMs and monitor adherence; establish relationships with key influencers and decision-makers in the area; liaise with major accounts and negotiate pricing in consultation with the Regional Head; support project sales by maintaining regular contact with local developers and builders, track upcoming developments and coordinate with the Regional Project Sales Managers to develop and convert leads for project sales.
• Drive and monitor distributor performance on metrics of sales, on-time delivery, and query resolution; provide recommendations on distributor appointment and distributor management system.
• Market Intelligence and Analysis: gather market and competitor intelligence, evaluate market trends and provide updates to Region Heads, along with recommendations for tackling; compile and analyze region-specific sales figures to derive sales trends and forecasts across products.
• Activations & Launches: provide inputs to the regional branding execution manager in devising branding initiatives for the area; implement area-specific trade promotional/branding/marketing initiatives and strive to ensure maximum visibility through marketing and promotion activities; conduct sales promotion activities and meet with plumbers/architects/consultants.
• Resource management and development: recruit, direct, organize, performance appraisal, control and motivation of the sales team to accomplish specific sales objectives; educate and train sales team (self and through corporate sales training) in areas of account sales and growth, selling and communication, presentation, competition tracking and business/financial matters on contracts/invoicing.

Qualifications

• Educational Qualification: Bachelor’s Degree
• Experience: 8+ years in sales and marketing roles
• Skills/Knowledge: Problem-solving and analytical skills to interpret sales performance and market trend information; ability to motivate and lead the sales team; experience in developing marketing and sales strategies; excellent oral and written communication and presentation skills; working knowledge of Microsoft Office Suite; ability to build relationships, influencing and negotiation ability; language: Fluent in English and local languages.