Area Manager - Channel Sales - Agri

Durman Colombia SAS; Kota; On-site; INR 600,000 - 900,000; Full time

Job summary

Durman Colombia SAS in Kota, Rajasthan, India is seeking a results-driven sales professional to lead planning, execution, and market development across product lines. The role focuses on forecasting revenue, mapping outlets, and negotiating with major accounts.

You will monitor performance, drive distributor metrics, coordinate activations, and develop area strategies with RGM, delivering growth through data-driven insights and effective team leadership.

Qualifications

• Forecast revenue annually, quarterly and monthly.
• Develop sales strategies with RGM to grow market share across product lines.
• Monitor area sales, analyze variances and implement area-specific action plans.

Responsibilities

• Maintain records of sales staff and distributor performance; provide productivity reports.
• Negotiate prices and discounts for major accounts with RGM.
• Map retail outlets and allocate to sales team; create beat plans for TGEs and TGMs.
• Liaise with major accounts on pricing with RGM; drive distributor performance on key metrics.
• Provide recommendations on distributor appointments and distributor management systems.
• Develop channel strategy for primary and secondary sales; expand channels.
• Gather market intelligence and forecast trends; report insights to management.
• Coordinate branding activations and trade promotions; engage influencers for demand generation.
• Plan and execute new product development in the assigned area.
• Recruit and train sales team; enhance selling & communication skills.

Skills

Sales planning

Negotiation

Team leadership

Market analysis

Tools

MS Office

Job description

Roles and Responsibility:

Sales Planning and Reporting

• 1. Accurately forecast annual, quarterly and monthly revenue streams
• 2. Collaborate with RGM to develop sales strategies to improve market share in all product lines.
• 3. Monitor area sales, analyse variances and develop & implement area specific sales action plans to ensure revenue growth across product categories.
• 4. Maintain sales staff and distributor performance records in order to effectively analyse business and individual performance; provide productivity reports as required to management.

Sales Execution

• 5. Perform sales activities for major accounts and negotiate sales price and discounts in consultation with RGM.
• - Map the retail outlets in the area and allocate them to the sales team.
• 7. Create beat plan for TGEs and TGMs and monitor its adherence; assist them in establishing personal contact and rapport with key influencers, decision-makers in the area.
• - Liaise with major accounts and negotiate sales price and discounts in consultation with RGM.
• - Drive and monitor distributor performance on metrics of sales, on-time delivery, query resolution.
• 10. Provide recommendations on new distributor appointment and distributor management system.
• 11. Channel Development for primary and secondary sales; channel management and expansion.

Market Intelligence and Analysis:

• - Constantly gather market and competitor intelligence, evaluate market trends and provide updates to RGM, along with recommendations for tackling
• - Compile and analyse clustered specific sales figures to derive sales trends and forecasts across products.

Activations & Launches

• - Provide inputs to the regional branding execution manager in devising apt branding initiatives for the area.
• - Implement area specific trade promotional/branding/marketing initiatives activities and strive to ensure maximum visibility through the marketing and promotion activities.
• - Conduct influencer engagement programs like sales promotion activities and key plumber/architect/consultant meets for demand generation.
• 17. New Product Development planning & execution in the assigned area

Resource Management and Development

• - Responsible for the recruitment, direction, organisation, performance appraisal, control and motivation of sales team to accomplish specific sales objectives.
• - Educate and train sales team (self + through corporate sales training) in the areas of account sales and growth, selling & communication skills, presentation skills, competition tracking and business/financial matters on contracts/ invoicing etc.

Role Specific Competencies:

• - Problem-solving and analytical skills to interpret sales performance and market trend information.
• - Ability to motivate and lead the sales team.
• - Experience in developing marketing and sales strategies Excellent oral and written communication and presentation skills, plus a good working knowledge of Microsoft Office Suite
• - Ability to build relationships,
• - Influencing and Negotiation ability

Language : Fluent in English and local language