Regional Manager/Area Manager (Apparel Retail Brand)

Glan Management Consultancy; Kolkata District; On-site; INR 1,500,000 - 2,200,000; Full time

Job summary

Glan Solutions is seeking a Regional Manager/Area Manager East for an apparel retail brand based in Kolkata. The role requires 10+ years of experience in apparel retail and a graduate degree.

You will be responsible for overseeing multiple stores in the East region, driving sales, visuals, and store standards to deliver targets. The position targets strong leadership across store teams, with travel within the East Region and overseas as needed.

Qualifications

• Graduate with any discipline.

Education

Any Graduate

Job description

Job Title

Regional Manager/Area Manager East (Apparel Retail Brand)

Location

Kolkata

Experience

10+ year in Apparel retail Brand

Salary

15-22 LPA

Industry

Fashion/Retail

Qualification

Any Graduate

Managing multiple stores and must have experience in East Region.

Job Purpose

• To be accountable for all aspects of the commercial operation by managing the performance of store teams to deliver agreed business targets.
• To create and exploit all commercial opportunities through the development of easy to shop, inspirational and visually attractive shopping environments.
• To maintain active and regular communication between Head Office Warehouse and Stores to ensure key messages are delivered in the most effective format.
• Responsible for achieving profitable sales results by effectively managing the region and its constituent stores, garnering market intelligence and tracking competition, creating an effective team of staff, and ensuring a high level of customer service

Key Deliverables (Essential functions & Responsibilities of the Job)

• Include delivery of seasonal look as per UK guidelines.
• Drive excellence in store opening deliverables.
• Conduct merchandise probes in consultation with stores to optimize catalogue and sales.
• Work with stores in the region on controllable costs and review profit and loss of each store.
• Work with store managers to ensure compliance in stores in the region.
• Demonstrate commercial flare in order to create competitive advantage.
• Encourage and promote all opportunities to drive sales through the development of store teams.
• Clear and regular channels of communication to ensure stores are up to date and consistent in focusing on key priorities.
• Collaborate positively with the merchandise, commercial and visual teams to drive layout, pricing and catalogue changes as appropriate in the stores.
• Ensure store and staff presentation and standards are in line with the brand requirements and are consistent across sites.
• Set and agree store performance targets that are stretching.
• Line manage store managers using effective performance coaching to achieve optimum results.
• Improve overall profitability by applying in depth customer and competitor knowledge to identify business opportunities.
• Demonstrate commercial flair in order to create competitive advantage.
• To produce sound business case to support proposed new activities or developments in the region.
• Use sound judgment and experience to play a part in making key business decisions that will have a positive impact on stores and profitability.
• Exploit systems, processes and feedback mechanisms to gather and act on appropriate information.
• Use regular store visits to reinforce standards of visual presentation.
• Timely and efficient implementation of marketing promotions across all sites.
• Ensure store managers adhere to the correct operational standards as established.
• Travel around the region and overseas as required for pre seasonal launches.
• Ensure clear lines of communication between warehouse and stores to ensure efficient coordination of stock, equipment and décor.
• Enforce procedures to maintain stock and systems accuracy and profit protection across all sites.
• Enhance sales through Identification and analysis of trends as per footfall, conversion rates, bill value, individual SKU sales, etc. for the region.
• Ensure achievement of sales targets which have been set for the region.
• Cascade regional targets to the stores and drive team to meet these targets.
• Continually monitor achievement of sales targets and take corrective measures where required.
• Ensure optimal inventory management in the region by conducting periodic merchandise availability audits and giving feedback to merchandising department in this regard.
• Provide relevant inputs to stores and marketing team for the development of marketing material.
• Ensure minimization of costs by effective allocation and monitoring of HR and operational expenses like stationery, conveyance, phone, staff welfare, travel, etc. for the stores.
• Authorize all capital expenditure, apart from expansion costs, for existing stores.
• Ensure that mystery shopping standards are met at the stores in the region and constantly endeavor to improve the mystery shopping scores.
• Conduct “floor walks” to assess customer service quality.
• Instill highest standards of customer service by coaching store managers on the same.
• Implement process improvements in the region as per feedback solicited from customers.
• Drive improvisations in current service levels by developing & tracking customer satisfaction metrics for evaluation in the region.
• Ensure process compliance at all stores in the region as per the corporate guidelines laid down in terms of VM, mystery shopping, OSS standards, etc.
• Ensure adherence to set standards by conducting periodic audits and taking corrective actions.
• Help to design new process guidelines as required.
• Ensure optimal staffing in region through effective manpower planning at the stores.
• Ensure alignment of the team with the business strategy.
• Drive engagement in employees through well-designed rewards and recognition programs for the region and take feedback on the same.
• Ensure adequate learning and development of the team through on-the-job training, classroom training, commercial training, coaching, etc.
• Develop team members by providing timely and constructive feedback to help team members identify their strengths and weaknesses.
• Consistently reinforce customer service standards in stores and develop a culture where people are committed to achieving these standards.
• Use strong and positive influencing skills to drive change and challenge bad practice.

Key Requirement

• Profitable, brand compliant stores with a customer service ethic that exceeds expectation.
• Well trained and motivated store managers who are able to identify opportunities for improvement and cascade learning to
• Enhance sales through Identification and analysis of practices and initiatives being implemented by competition in the region.
• Ensure minimization of shrinkage levels across stores in the region.
• Foster the highest standards of customer service excellence within the region.
• Ensure consistency in processes across stores in the region.
• Ensure quality recruitment in the region in collaboration with HR.