Deputy Region Manager

Darwinbox Digital Solutions Pvt. Ltd.; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Darwinbox Digital Solutions Pvt. Ltd. seeks a Deputy Region Manager of Retail to oversee Duroflex COCO stores across the West Region from Mumbai. You will drive sales targets, ensure operational excellence, and coach store teams to improve productivity and customer experience.

The role requires 5–10 years in retail operations, multi-store leadership, and an MBA in Retail Management or related field. Travel across the region will be expected.

Qualifications

• MBA is mandatory; MBA in Retail Management or related specialization preferred.
• 5–10 years of experience in retail operations and sales.
• Experience managing multiple stores/clusters with responsibility for performance, sales and people management.

Responsibilities

• Oversee day-to-day retail operations across multiple COCO stores in the West Region from Mumbai.
• Drive sales performance to achieve monthly and annual targets and KPIs.
• Ensure brand standards, VM guidelines and SOPs are followed across all stores.

Skills

Retail operations

Store management

Leadership

Sales targets

Analytical skills

Stakeholder management

Communication

Conflict resolution

Team coaching

Education

MBA in Retail Management

Job description

As a Deputy Region Manager of Retail, you will be responsible for overseeing and driving the performance of Duroflex COCO stores across West Region, based out of Mumbai. Reporting to the Rest Of India (ROI) Regional Manager, you will play a key role in achieving sales targets, ensuring operational excellence, and building high-performing store teams. Your leadership will directly impact customer experience, store productivity, and regional business growth.

Key Responsibilities

• Overseeday-to-day retail operations across multiple COCO stores, ensuring consistencyin execution and adherence to company standards.
• Drive sales performance and ensure achievementof monthly and annual sales targets and key performance indicators (KPIs).
• Ensure implementation of brand standards, VMguidelines, and SOPs across all stores.
• Lead, coach, and develop Store Managers andfrontline sales teams to improve productivity, product knowledge, and customerengagement.
• Conduct regular store visits, audits, andperformance reviews to identify gaps and drive continuous improvement.
• Monitor inventory levels, ensure stockavailability, control shrinkage, and maintain stock accuracy.
• Analyze sales trends, conversion metrics, andoperational reports to recommend and implement corrective actions.
• Coordinate with cross-functional teams (HR, SupplyChain, Finance, Marketing) to support store operations and businessinitiatives.
• Support new store launches, store revamps, andspecial sales campaigns in the region.
• Handle escalations related to customerservice, people issues, or operational challenges in a timely and professionalmanner.
• Ensure compliance with company policies,statutory norms, and local market practices.

Key Performance Indicators

Regional Revenue & TargetAchievement %

Conversion & Ticket Size Metrics(ASP, UPT, ATV)

SOP & Audit Compliance Scores

Inventory Accuracy & ShrinkageControl

Candidate Requirements

• 5–10 years of relevant experience in retail operations andsales.
• Mandatory experience in managing multiple stores / cluster retailoperations, with responsibility for store performance, sales, operations, andpeople management.
• Proven experience in multi-store management, includingleading Store Managers and frontline retail teams.
• MBA is mandatory; an MBA in Retail Management or a relatedspecialization would be preferrable.
• Candidates with experience in Mattress, Furniture, HomeFurnishing, Jewelry, Optical Retail (D2C), Consumer Electronics &Appliances, or similar retail categories will be preferred.
• Strong track record of driving sales performance,operational excellence, and customer experience across multiple stores.
• Demonstrated ability to build, coach, and leadhigh-performing store teams.
• Strong analytical skills with the ability to interpretretail metrics, business data, sales trends, and operational reports.
• Excellent stakeholder management, communication, andconflict-resolution skills.
• Strong understanding of retail KPIs, including conversion,ASP, UPT, ATV, inventory accuracy, and store productivity.
• Willingness to travel extensively across the region forregular store visits, audits, and performance reviews.

Multi-Store Operations| Sales Leadership | KPIManagement | Visual Merchandising |Inventory Control | Customer Experience | TeamCoaching & Retention