Regional Manager - Agriculture

Advanced Bio Agro Tech; Pune District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Advanced Bio Agro Tech in Pune seeks a seasoned sales leader to drive regional growth through distributor networks, farmer engagement, and robust product promotion. You will oversee field demonstrations, demo plots, and training for dealers and farmers, ensuring strong sales execution and timely collections.

The role requires 5–8+ years in agri-inputs with MBA/MSc in Agribusiness or Marketing, plus travel across the region to meet channel partners and customers.

Qualifications

• MBA/MSc in Agribusiness/Marketing with extensive experience in agri-inputs.

Responsibilities

• Drive regional business growth through distributor development, farmer engagement, product promotion, field demonstrations and achievement of regional sales targets.
• Achieve monthly/annual targets; appoint and manage distributor/dealer networks; drive secondary sales; and ensure strict timely payment collections.
• Lead, train, and motivate the regional field sales team; set performance targets; and conduct joint field visits to ensure high team productivity.
• Organize farmer meetings and product demonstrations; establish demo plots; and train dealers/farmers on proper product usage.
• Monitor competitor activity/pricing, identify new crop opportunities, and maintain accurate weekly/monthly sales forecasts and reports.
• Extensive daily market visits to meet channel partners, conduct farmer demos, activate inactive distributors, and follow up on orders/collections.
• KPIs include sales target achievement, new distributor appointments, secondary sales growth, team productivity, active dealer productivity, and collection efficiency.

Skills

Team leadership

Relationship management

Technical presentation

Negotiation

Willingness to travel

Education

MBA/MSc (Agribusiness/Marketing)

Job description

Department: ABTL Crop Science
Location: Pune
Reporting To: Agri Business Head
Experience: 5 to 8+ years

Job Purpose

Drive regional business growth through distributor development, farmer engagement, product promotion, field demonstrations and achievement of regional sales targets.

Sales & Distribution

Achieve monthly/annual targets; appoint and manage distributor/dealer networks; drive secondary sales; and ensure strict timely payment collections.

Team Management

Lead, train, and motivate the regional field sales team; set performance targets; and conduct joint field visits to ensure high team productivity.

Farmer Engagement & Technical Marketing

Organize farmer meetings and product demonstrations; establish demo plots; and train dealers/farmers on proper product usage.

Market Intelligence & Reporting

Monitor competitor activity/pricing, identify new crop opportunities, and maintain accurate weekly/monthly sales forecasts and reports.

Field Engagement (15 to 20 days/month)

Extensive daily market visits to meet channel partners, conduct farmer demos, activate inactive distributors, and follow up on orders/collections.

Key KPIs

Sales target achievement, new distributor appointments, secondary sales growth, team productivity, active dealer productivity, and collection efficiency.

Qualifications & Skills

MBA/MSc (Agribusiness/Marketing) with 58+ years in agri-inputs. Requires strong team leadership, relationship management, technical presentation, and negotiation skills, plus a willingness to travel extensively.