Regional Head

Ashirvad Pipes; Patna; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Ashen Ashirvad Pipes in India is seeking a Sales Planning, Achievement and Reporting professional to forecast budgets, set regional quotas, manage distributors, and drive channel expansion. The role covers market intelligence, activations, and relationship management to maximize regional revenue across all products.

The candidate will analyze sales performance, coordinate branding activities, and support project sales through local builder networks, while ensuring timely execution of regional

Responsibilities

• Meet regional sales financial objectives by forecasting requirements, budgeting, expenditure scheduling and variance analysis.
• Develop region-specific sales plans and quotas to maximise revenue across all products.
• Provide recommendations on distributor appointments and distributor management system.
• Maintain sales records and track sales by ASMs, BDMs and distributors to analyze performance.
• Drive channel development and expansion for primary and secondary sales.
• Keep up-to-date understanding of industry trends and regulatory developments affecting target markets; report updates to Zonal Heads.
• Compile and analyze region-specific sales data to derive trends and forecasts across products.
• Support branding initiatives by providing inputs for regional marketing plans.
• Ensure rapid implementation of branding/marketing activities in the region.
• Coordinate trade promotions and smooth launches of new products.
• Build and maintain relationships with developers, industry bodies and distributors to generate leads.
• Oversee influencer engagement and monitor sales team performance against norms.
• Liaise with major accounts to negotiate prices and discounts with senior management.
• Support project sales by developing relationships with local builders and distributor networks.
• Plan recruitment, direction, and performance appraisal of area sales managers and develop the sales team through training.

Job description

Sales Planning, Achievement and Reporting

• 1.Meet regional sales financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances, initiating corrective actions.
• 2.Develop and implement region specific action plans, establish sales objectives by creating a sales plan and quota for areas in order to maximise revenue growth in all companys products.
• 3.Provide recommendations on new distributor appointment and distributor management system.
• 4.Maintain sales records and track sales by ASMs, BDMs and distributors to effectively analyze the business and individual performance.
• 5.Channel Development for primary and secondary sales; channel management and expansion.

Market Intelligence and Analysis

• 1.Maintain up-to-date understanding of industry, evaluate market trends and gather competitive information, technical developments and government regulations that effect target markets and provide updates to Zonal Heads on a periodic basis.
• 2.Compile and analyze region specific sales figures to derive sales trends and forecasts across products.

Activations & Launches

• 1.Provide inputs to regional branding execution manager for devising apt marketing initiatives for the region.
• 2.Ensure quick turnaround times for implementation of branding/marketing initiatives within the region.
• 3.Implement region specific trade promotional activities and coordinate for smooth launch of new products.

Relationship Management

• 1.Establish & maintain contacts with developers, regional industry/influencer bodies and associations, key distributors that lead to sales, follow up on sales leads and develop leads.
• 2.Oversee influencer management including setting of norms for plumber / architect meets and monitor sales team performance in accordance with set norms.
• 3.Liaise with major customer accounts and negotiate sales price and discounts in consultation with senior management.
• 4.Support projects sales by developing relationship with local builders and bringing in new project accounts through distributor networks.

Resource management and development

• 1.Responsible for the planning, recruitment, direction, organization, performance appraisal, control and motivation of area sales managers to accomplish specific sales objectives
• 2.People Development - Educate and train sales team (self + through corporate sales training) in the areas of selling & communication skills, sales of emerging products and multi-product sales, profitability analysis, presentation skills etc.