Area Sales Manager

Himalaya; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Himalaya in Bengaluru, India is seeking a sales planning and distribution professional to manage monthly channel partner and sales team planning, and to drive revenue targets across key categories.

You will leverage trade schemes and GTM initiatives, plan new product launches, and negotiate with distributors to ensure stock availability and ROI. A strong focus on SOPs and market adherence will guide daily operations.

Responsibilities

• Responsible for accurate planning of sales at a monthly level for his/her respective channel partners and sales team.
• Drive the achievement of primary and secondary sales target for the area, plan and achieve specific revenue and volume based targets across focused categories, channel objectives as per the business plan
• Leverage trade schemes, GTM initiatives to drive growth in the area
• Plan and execute the new product launches in specific markets, channels to achieve the set targets as per the business plan
• Identify and recommend infrastructure needs for driving business growth in geography.
• Ensure overall availability of distribution infrastructure for the area (distributors, 3P salesmen, Vans).
• Negotiate, influence distributors for achievement of targets, investments, settlement of claims, enable the availability of stocks etc. Manage distributor ROI.
• Implement sales processes, SOPs with strong focus on adherence and quality
• Drive the overall RE management through effective implementation of visibility, merchandising and loyalty programs across channels
• Drive adherence in teams towards market working norms
• Establish ongoing review mechanisms with team and channel partners. Resolve operational issues for both team and channel partners.
• Hire, induct, coach and guide teams towards achievement of sales & distribution objectives
• Set performance targets, monitor performance, suggest and support improvement on a continuous basis
• Communication of methods, policies and ways of working to the team members to drive compliance to SOPs

Job description

Role & responsibilities

• Responsible for accurate planning of sales at a monthly level for his/her respective channel partners and sales team.
• Drive the achievement of primary and secondary sales target for the area, plan and achieve specific revenue and volume based targets across focused categories, channel objectives as per the business plan
• Leverage trade schemes, GTM initiatives to drive growth in the area
• Plan and execute the new product launches in specific markets, channels to achieve the set targets as per the business plan
• Identify and recommend infrastructure needs for driving business growth in geography.
• Ensure overall availability of distribution infrastructure for the area (distributors, 3P salesmen, Vans).
• Negotiate, influence distributors for achievement of targets, investments, settlement of claims, enable the availability of stocks etc. Manage distributor ROI.
• Implement sales processes, SOPs with strong focus on adherence and quality
• Drive the overall RE management through effective implementation of visibility, merchandising and loyalty programs across channels
• Drive adherence in teams towards market working norms
• Establish ongoing review mechanisms with team and channel partners. Resolve operational issues for both team and channel partners.
• Hire, induct, coach and guide teams towards achievement of sales & distribution objectives
• Set performance targets, monitor performance, suggest and support improvement on a continuous basis
• Communication of methods, policies and ways of working to the team members to drive compliance to SOPs