Regional Channel Manager

Lenovo; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Lenovo is seeking an experienced Regional Channel Manager – PC VAS to drive regional business growth through channel partners, distributors, and resellers. You will own regional sales targets and lead go-to-market plans to expand the PC VAS revenue across the assigned region.

You will collaborate with Product, Marketing, Finance, and Supply Chain to execute business plans, onboard partners, manage conflicts, and mentor the regional sales team.

Qualifications

• Bachelor's degree or equivalent; MBA preferred.
• 8–12 years of experience in PC/IT hardware, technology, distribution, or channel sales.
• Strong experience managing regional distributors, resellers, system integrators, and channel partners.

Responsibilities

• Own regional sales, revenue, profitability, and market-share targets for PC VAS portfolio.
• Develop and execute regional channel strategy and go-to-market plans aligned with business objectives.
• Manage and strengthen relationships with distributors, partners, resellers, and key channel accounts.
• Drive partner onboarding, activation, productivity, and coverage expansion across the region.

Skills

Channel management

Sales strategy

Partner relationships

Negotiation

Data-driven

Education

Bachelor's degree

MBA preferred

Tools

CRM tools

ERP systems

Job description

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

We are looking for an experienced Regional Channel Manager – PC VAS to drive regional business growth through channel partners, distributors, and resellers. The role will be responsible for achieving revenue and profitability targets, expanding channel coverage, strengthening partner relationships, and driving the PC and Value-Added Services (VAS) portfolio across the assigned region.

• Own regional sales, revenue, profitability, and market-share targets for PC VAS portfolio.
• Develop and execute regional channel strategy and go-to-market plans aligned with business objectives.
• Manage and strengthen relationships with distributors, partners, resellers, and key channel accounts.
• Drive partner onboarding, activation, productivity, and coverage expansion across the region.
• Ensure effective product availability, inventory planning, sell-in and sell-out through the channel.
• Drive VAS attach and penetration across PC transactions, including relevant services, solutions, warranties, and accessories.
• Identify market opportunities, competitive movements, pricing trends, and channel gaps to improve regional performance.
• Collaborate with Product, Marketing, Finance, Supply Chain, and Service teams to ensure smooth execution of business plans.
• Lead channel programs, promotions, incentives, partner meets, and demand-generation initiatives.
• Track weekly/monthly sales performance, pipeline, inventory, forecasts, and channel productivity and take corrective actions.
• Manage channel conflicts, commercial negotiations, credit-related matters, and partner escalations.
• Build a strong pipeline of new partners and develop existing partners for higher revenue contribution.
• Mentor and guide the regional sales/channel team to achieve business objectives.

Candidate Profile

• Bachelor’s degree in Business, Marketing, Engineering, or a related discipline; MBA preferred.
• 8–12 years of experience in PC/IT hardware, technology, distribution, or channel sales.
• Strong experience managing regional distributors, resellers, system integrators, and channel partners.
• Good understanding of the PC ecosystem, commercial models, distribution network, and VAS/services.
• Proven track record of achieving revenue, profitability, and market-growth targets.
• Strong analytical, negotiation, stakeholder-management, and relationship-building skills.
• Ability to work in a fast-paced, target-driven environment and manage multiple stakeholders.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.