Role Overview
We are looking for an experienced Channel Sales Specialist to drive business growth through our channel partner ecosystem while also managing strategic end-customer relationships. The ideal candidate will have a strong background in B2B software/product sales, experience working with OEM/Product companies, and a proven track record of achieving regional sales targets through channel partners.The candidate should be a self-starter with excellent relationship management, negotiation, and business development skills, capable of owning the complete regional sales cycle and expanding the partner network.
Key Responsibilities
- Drive regional revenue growth through channel partners, distributors, resellers, and strategic alliances.
- Develop, onboard, enable, and manage new channel partners while strengthening relationships with existing partners.
- Manage both channel ecosystem and direct enterprise/end-customer engagements to maximize business opportunities.
- Develop and execute regional sales strategies to achieve quarterly and annual revenue targets.
- Identify, qualify, and close new business opportunities through partner-led and direct sales.
- Conduct joint customer meetings, product demonstrations, and sales presentations with channel partners.
- Work closely with partners to generate a healthy sales pipeline and ensure timely deal closures.
- Monitor partner performance and develop plans to improve productivity and revenue generation.
- Collaborate with Marketing to execute partner marketing initiatives, campaigns, and lead generation activities.
- Forecast regional sales, maintain accurate CRM records, and submit periodic sales reports.
- Monitor market trends, customer requirements, and competitor activities to identify new growth opportunities.
- Represent the company at industry events, exhibitions, and partner conferences.
- Work closely with Product, Marketing, Customer Success, and Technical teams to ensure successful customer onboarding and partner enablement.
- Maintain a strong understanding of product offerings, industry trends, and associated technologies.
- Ensure high levels of partner and customer satisfaction throughout the sales lifecycle.
Required Qualifications & Experience
- 2-3 years of experience in B2B software/product sales with a strong focus on channel sales.
- Prior experience working with an OEM/Product company is preferred.
- Demonstrated experience managing channel partners, distributors, system integrators, and reseller ecosystem.
- Experience handling both channel business and direct enterprise/end customers.
- Strong understanding of partner lifecycle management, partner enablement, and channel sales strategies.
- Experience in SaaS B2B sales is highly preferred.
- Understanding of the MDM (Mobile Device Management) domain will be an added advantage.
- Strong business development, account management, and negotiation skills.
- Excellent verbal, written, and presentation skills.
- Ability to build long-term relationships with partners and key customer stakeholders.
- Experience using CRM tools and maintaining accurate sales forecasts.
- Strong analytical, planning, and reporting capabilities.
- Self-motivated, target-driven, and capable of managing a regional territory independently.
- Willingness to travel extensively within the assigned region.