Regional Channel Manager

Lenovo; Gurgaon; On-site; INR 2,000,000 - 3,500,000; Full time

Job summary

Lenovo is seeking a Regional Channel Manager for PC & VAS in Gurgaon. You will drive regional sales, manage distributors and partners, and coordinate with product, marketing, finance, supply chain, and service teams to achieve revenue growth.

The role requires 8–12 years of experience in PC/IT hardware or channel sales, with strong abilities in negotiation and stakeholder management. MBA preferred and a Bachelor’s degree are desired.

Qualifications

• 8–12 years of experience in PC/IT hardware or channel sales.
• Experience managing regional distributors, resellers, system integrators and channel partners.
• Strong understanding of PC ecosystem, commercial models and VAS/services.

Responsibilities

• Own regional sales, revenue, profitability, and market-share targets for PC & VAS.
• Develop and execute regional channel strategy and go-to-market plans.
• Manage relationships with distributors, partners, resellers, and key channel accounts.
• Lead partner onboarding, activation, and coverage expansion across the region.

Skills

Regional channel sales

Distributor management

Negotiation

Stakeholder management

Team leadership

Education

Bachelor’s degree in Business

MBA preferred

Job description

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub .

Description and Requirements

We are looking for an experienced Regional Channel Manager – PC & VAS to drive regional business growth through channel partners, distributors, and resellers. The role will be responsible for achieving revenue and profitability targets, expanding channel coverage, strengthening partner relationships, and driving the PC and Value-Added Services (VAS) portfolio across the assigned region.

Key Responsibilities

• Own regional sales, revenue, profitability, and market-share targets for PC & VAS portfolio.
• Develop and execute regional channel strategy and go-to-market plans aligned with business objectives.
• Manage and strengthen relationships with distributors, partners, resellers, and key channel accounts.
• Drive partner onboarding, activation, productivity, and coverage expansion across the region.
• Ensure effective product availability, inventory planning, sell-in and sell-out through the channel.
• Drive VAS attach and penetration across PC transactions, including relevant services, solutions, warranties, and accessories.
• Identify market opportunities, competitive movements, pricing trends, and channel gaps to improve regional performance.
• Collaborate with Product, Marketing, Finance, Supply Chain, and Service teams to ensure smooth execution of business plans.
• Lead channel programs, promotions, incentives, partner meets, and demand-generation initiatives.
• Track weekly/monthly sales performance, pipeline, inventory, forecasts, and channel productivity and take corrective actions.
• Manage channel conflicts, commercial negotiations, credit-related matters, and partner escalations.
• Build a strong pipeline of new partners and develop existing partners for higher revenue contribution.
• Mentor and guide the regional sales/channel team to achieve business objectives.

Candidate Profile

• Bachelor’s degree in Business, Marketing, Engineering, or a related discipline; MBA preferred.
• 8–12 years of experience in PC/IT hardware, technology, distribution, or channel sales.
• Strong experience managing regional distributors, resellers, system integrators, and channel partners.
• Good understanding of the PC ecosystem, commercial models, distribution network, and VAS/services.
• Proven track record of achieving revenue, profitability, and market-growth targets.
• Strong analytical, negotiation, stakeholder-management, and relationship-building skills.
• Ability to work in a fast-paced, target-driven environment and manage multiple stakeholders.

Additional Locations

• India - Haryāna - Gurgaon
• India - Haryāna - Gurgaon

NOTICE FOR PUBLIC

At Lenovo, we follow strict policies and legal compliance for our recruitment process, which includes role alignment, employment terms discussion, final selection and offer approval, and recording transactions in our internal system. Interviews may be conducted via audio, video, or in-person depending on the role, and you will always meet with an official Lenovo representative.

If you require an accommodation to complete this application, please contact [e-mail]