RBB-Preferred Relationship Manager

HDFC Bank; Rampur; On-site; INR 700,000 - 1,100,000; Full time

Job summary

HDFC Bank Limited in Rampur seeks a Preferred Relationship Manager to acquire and manage HNI customers under the Preferred programme, driving portfolio growth and customer satisfaction. You will cross-sell banking products, maintain hygiene parameters, and ensure KYC/AML compliance across all customer interactions.

As the one-point contact for financial needs, you will promote direct banking channels, manage wallet share, and collaborate with branches to optimize product penetration and service

Qualifications

• Graduation is required; post-graduation is preferred.
• Certifications in financial services (AMFI/IRDA/NCFM) are advantageous.
• Experience in relationship management and HNI portfolios is preferred.

Responsibilities

• Acquire and manage HNI customers under the Preferred programme.
• Cross-sell bank products based on customer needs.
• Ensure KYC/AML compliant documentation and hygiene.
• Deliver superior service and manage wallet share growth.
• Promote direct banking channels and portfolio transitions.

Skills

Sales and influencing skills

Banking product knowledge

Planning & organizing skills

Good communication

Knowledge of competition and financial

Education

Graduation required

Post-graduation preferred

AMFI Certification

IRDA Certification

NCFM Certification (Optional)

Job description

Preferred Relationship Manager

Business Unit

Retail Branch Banking

Reporting To

Branch Manager

Job Function and Role Type

Sales & Portfolio Management, Individual Contributor, Moderate Travel

Job Purpose

Responsible for acquiring and managing HNI customers under the Preferred programme, enhancing relationship profitability through cross‑selling, and increasing wallet share. Serve as a one-point contact for financial needs, ensuring superior customer experience and portfolio growth.

Key Responsibilities

• HNW Portfolio Management:
  • Acquire new customers meeting product criteria.
  • Enhance portfolio value and maintain hygiene parameters.
  • Cross‑sell bank products based on customer needs.
  • Control attrition and achieve revenue targets.
• Operations, Marketing & Processes:
  • Ensure error‑free documentation and adherence to KYC/AML norms.
  • Identify cross‑sell opportunities to increase wallet share.
  • Increase product penetration and income‑generating product holdings.
• Customer Service:
  • Deliver quality service and resolve queries within TAT.
  • Proactively manage complaints and ensure timely communication.
  • Promote direct banking channels and ensure smooth portfolio transitions.

Education

Graduation required; Post‑graduation preferred.

Certifications

AMFI Certification, IRDA Certification, NCFM Certification (Optional).

Key Competencies

Sales and influencing skills, banking product knowledge, planning & organizing skills, good communication, knowledge of competition and financial trends.

Major Stakeholders

Customers, Branch Banking Team, Operations, Product Team, Asset Team, Treasury, Credit, Insurance Partners, AMC’s, HDFC Securities.