RBB-Personal Banker Sales

HDFC Bank Limited; Rajkot; On-site; INR 300,000 - 500,000; Full time

Job summary

HDFC Bank Limited in Rajkot is seeking an experienced RBB Personal Banker - Sales to source liability business from the market, acquire New to Bank customers, and fulfill leads from branch staff.

You will manage outbound sales, support cross-selling of banking products, ensure KYC/AML compliance, and promote direct banking channels to enhance customer onboarding and satisfaction.

Strong communication, product knowledge, and ability to meet targets are essential in this front-line banking role.

Qualifications

• Graduation is required; post-graduation is preferred.
• NISM V-A Certification, IRDA Certification, GI Certification advantageous.
• Strong sales and customer-facing skills.
• Knowledge of banking products and cross-selling is essential.

Responsibilities

• Outbound Sales Sourcing: Acquire new Liability accounts from Resident/NR customers.
• Generate leads via catchment working, cold calls, and referrals.
• Participate in local marketing activities for business acquisition.
• Ensure adherence to KYC/AML guidelines during account acquisition.
• Provide Classic/Preferred/Imperia customers to the branch.
• Customer Services: Ensure good customer experience and onboarding satisfaction.
• Resolve complaints during onboarding within stipulated TAT.
• Fulfillment of Leads: Fulfill CASA leads generated by all verticals for the branch.
• Adhere to TAT guidelines to meet customer commitments.
• Cross-Sales: Cross-sell retail assets and invest/insurance products.
• Promote credit cards, Demat accounts, and other products.
• Business Hygiene: Activate accounts as per product definition and maintain AMB.

Skills

Sales skills

Banking product knowledge

Planning & organizing

Communication skills

Market knowledge

Education

Graduation

Post-Graduation

Job description

Job Title

RBB Personal Banker - Sales

Business Unit

RBB

Reporting To

Branch Sales Manager (BSM) or Branch Manager (non-BSM branch)

Job Function and Role Type

Outbound Sales, Individual Contributor

Version No

1

Job Purpose

Outbound Sales resource responsible for sourcing Liability business from the market. Primary focus is acquiring New to Bank customers and fulfilling leads from Branch Staff and other verticals.

Key Responsibilities

Outbound Sales Sourcing

Acquire new Liability accounts from Resident/Non-Resident customers.

Generate leads via catchment working, cold calls, and referrals.

Participate in local marketing activities for business acquisition.

Ensure adherence to KYC/AML guidelines during account acquisition.

Provide Classic/Preferred/Imperia customers to the branch.

Customer Services

Ensure good customer experience and onboarding satisfaction.

Resolve complaints during onboarding within stipulated TAT.

Promote direct banking channels for customer utilization.

Fulfillment of Leads

Fulfill CASA leads generated by all verticals for the branch.

Adhere to TAT guidelines to meet customer commitments.

Cross-Sales

Cross-sell retail assets like AL/PL/BL/HL/GL/CD/TWL.

Cross-sell TPP products such as LI, MF, and Health Insurance.

Promote credit cards, Demat accounts, and other products.

Business Hygiene

Manage Welcome Kits without custody delays.

Activate all accounts as per product definition by the next month.

Ensure accounts maintain required AMB.

Source premium accounts with quality focus.

Education:

Graduation required; Post-Graduation preferred.

Certifications:

NISM V-A Certification, IRDA Certification, GI Certification.

Key Competencies

Sales and influencing skills, banking product knowledge, planning and organizing skills, communication skills, knowledge of competition and financial trends.

Major Stakeholders

Customers, Branch Banking Team, CX Team, SET Team, Operations, Insurance CAM, MF Fund Houses, HSL Personnel.

Required Skills

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