RBB-Branch Mgr

HDFC Bank Limited; Fukta; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

HDFC Bank Limited is seeking a Branch Manager for Retail Branch Banking. The role focuses on driving profitability, building strong customer relationships, and ensuring robust operations while guiding a team to meet targets and cross-sell financial products.

You will oversee daily branch activities, manage staff performance, and ensure compliance with banking regulations. The position requires graduation and may benefit from AMFI/IRDA/NCFM certifications.

Qualifications

• Graduation (minimum) required.
• AMFI/IRDA/NCFM certifications are optional and beneficial.
• Strong focus on customer delight, decision-making, analytics, and leadership.

Responsibilities

• Achieve income and contribution targets.
• Achieve incremental CASA targets.
• Ensure portfolio growth and cross-sell ratio.
• Cross-sell products like Demat, Credit Cards, and Insurance.
• Manage revenue-generating roles and programs.
• Achieve channel and cross-sell targets.
• Ensure HNW portfolio management and customer service.
• Ensure branch sales model compliance.
• Handle complaints and ensure timely resolution.
• Control attrition and grow existing portfolios.
• Organize customer meets for feedback.
• Motivate and manage staff productivity.
• Provide training on skills, products, and operations.
• Monitor staff turnover and morale.
• Review vault, cash, and key registers.
• Ensure compliance with banking regulations.
• Monitor audit ratings and operational errors.
• Review progress against objectives periodically.

Skills

Customer delight

Decision-making

Analytical ability

Team management

Cross-sell expertise

Education

Graduation (minimum)

AMFI Certification

IRDA Certification

NCFM Certification

Job description

Job Title

Branch Manager - Retail Branch Banking

Business Unit

Retail Branch Banking

Reporting To

Cluster Head / Circle Head

Job Function and Role Type

Sales, Supervisory, Extensive Travel Required

Version No

2.0

Job Purpose

Manage branch profitability, customer relationships, and operational compliance. Drive business growth through target achievement and cross-sell initiatives.

Key Responsibilities

Achievement of Business Targets

• Achieve income and contribution targets.
• Achieve incremental CASA targets.
• Ensure portfolio growth and cross-sell ratio.
• Cross-sell products like Demat, Credit Cards, and Insurance.

Program / Channel Management

• Manage revenue-generating roles and programs.
• Achieve channel and cross-sell targets.
• Ensure HNW portfolio management and customer service.

Complaints and Customer Management

• Ensure branch sales model compliance.
• Handle complaints and ensure timely resolution.
• Control attrition and grow existing portfolios.
• Organize customer meets for feedback.

People Management

• Motivate and manage staff productivity.
• Provide training on skills, products, and operations.
• Monitor staff turnover and morale.

Review and Control

• Review vault, cash, and key registers.
• Ensure compliance with banking regulations.
• Monitor audit ratings and operational errors.
• Review progress against objectives periodically.

Education:

Graduation (minimum).

Certifications:

AMFI Certification (optional), IRDA Certification (optional), NCFM Certification (optional).

Key Competencies

Customer delight, Decision-making, Analytical ability, Team management, Cross-sell expertise.

Major Stakeholders

Customers, Admin/Infra/HR, Retail Marketing, Audit, IT, Product Development, RBI Officials.