RBB-Branch Mgr

HDFC Bank Limited; Ahmedabad District; On-site; INR 800,000 - 1,100,000; Full time

Job summary

HDFC Bank Limited is seeking a Branch Manager for Retail Branch Banking to lead profitability, customer relations, and regulatory compliance. The role emphasizes achieving income targets, portfolio growth, and cross-sell initiatives within a high-volume retail environment.

You will oversee staff, training, and service quality while driving Demat, Credit Card, and Insurance cross-sell performance. This on-site leadership position requires strong sales, governance, and people management skills.

Qualifications

• Manage branch profitability, customer relationships, and compliance.
• Drive business growth through target achievement and cross-sell initiatives.
• AMFI Certification (optional), IRDA Certification (optional), NCFM Certification (optional).
• Graduation is required.

Responsibilities

• Achieve income and contribution targets.
• Achieve incremental CASA targets.
• Ensure portfolio growth and cross-sell ratio.
• Cross-sell products like Demat, Credit Cards, and Insurance.
• Manage revenue-generating roles and programs.
• Achieve channel and cross-sell targets.
• Ensure HNW portfolio management and customer service.
• Ensure branch sales model compliance.
• Handle complaints and ensure timely resolution.
• Control attrition and grow existing portfolios.
• Organize customer meets for feedback.
• Motivate and manage staff productivity.
• Provide training on skills, products, and operations.
• Monitor staff turnover and morale.
• Review vault, cash, and key registers.
• Ensure compliance with banking regulations.
• Monitor audit ratings and operational errors.
• Review progress against objectives periodically.

Skills

Customer delight

Decision-making

Analytical ability

Team management

Cross-sell expertise

Education

Graduation (minimum)

Job description

Job Title

Branch Manager - Retail Branch Banking

Business Unit

Retail Branch Banking

Reporting To

Cluster Head / Circle Head

Job Function and Role Type

Sales, Supervisory, Extensive Travel Required

Version No

2.0

Job Purpose

Manage branch profitability, customer relationships, and operational compliance. Drive business growth through target achievement and cross-sell initiatives.

Key Responsibilities

Achievement of Business Targets

Achieve income and contribution targets.

Achieve incremental CASA targets.

Ensure portfolio growth and cross-sell ratio.

Cross-sell products like Demat, Credit Cards, and Insurance.

Program / Channel Management

Manage revenue-generating roles and programs.

Achieve channel and cross-sell targets.

Ensure HNW portfolio management and customer service.

Complaints and Customer Management

Ensure branch sales model compliance.

Handle complaints and ensure timely resolution.

Control attrition and grow existing portfolios.

Organize customer meets for feedback.

People Management

Motivate and manage staff productivity.

Provide training on skills, products, and operations.

Monitor staff turnover and morale.

Review and Control

Review vault, cash, and key registers.

Ensure compliance with banking regulations.

Monitor audit ratings and operational errors.

Review progress against objectives periodically.

Education:

Graduation (minimum).

Certifications:

AMFI Certification (optional), IRDA Certification (optional), NCFM Certification (optional).

Key Competencies

Customer delight, Decision-making, Analytical ability, Team management, Cross-sell expertise.

Major Stakeholders

Customers, Admin/Infra/HR, Retail Marketing, Audit, IT, Product Development, RBI Officials.

Required Skills

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