Branch Sales Manager

HDFC Bank Limited; Eluru District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

HDFC Bank Limited is seeking a Branch Sales Manager for Retail Branch Banking. The role focuses on acquiring new current accounts, activating customers, and building value across portfolios while cross-selling business and personal banking products.

Graduate with post-graduation preferred; NISM V-A, IRDA, and NCFM certifications are noted. Strong relationship management, presentation, and communication skills are essential for success at the branch level.

Qualifications

• Graduate with post-graduation preferred.
• NISM V-A Certification, IRDA Certification, NCFM Certification (Optional).
• Strong relationship management and communication skills.
• Knowledge of current accounts and cross-selling banking products.

Responsibilities

• Acquisition and Value Build Up: Achieve new acquisition value and number plan for retail current accounts.
• Portfolio Management: Monitor portfolio health, activation, and AQB maintenance; engage customers and resolve queries.
• Product and Market Penetration: Profile-based selling for cross-sell; acquire new liability customers; lead generation and market penetration.
• Customer Engagement: Act on central triggers for value build-up and cross-sell; monitor portfolio per Branch Sales Process.
• Product Customisation: Collaborate with product team for right product fit; provide inputs on competition and features; customize accounts to client needs.
• Operations: Ensure forms are filled accurately and processed within TAT.

Skills

Relationship management

Presentation skills

Communication

Banking product knowledge

Cross-selling

Education

Graduate degree

Post-graduate preferred

Job description

Job Title

Branch Sales Manager

Business Unit

Retail Branch Banking (RBB)

Reporting To

Branch Head

Job Function and Role Type

Sales, Individual Contributor, Moderate/Extensive Travel

Version No

1.0

Job Purpose

Facilitate acquisition of new current account customers and ensure activation and value build-up in their portfolios. Focus on cross-sell of business and personal banking products to enhance customer wallet share.

Key Responsibilities

Acquisition and Value Build Up

• Achieve new acquisition value and number plan for retail current accounts.
• Enhance overall value from the portfolio of customers handled.

Portfolio Management

• Monitor portfolio health, activation, and AQB maintenance.
• Engage customers through visits and resolve queries proactively.
• Control attrition by monitoring balances.

Product and Market Penetration

• Adopt profile-based selling for cross-sell of products/services.
• Acquire new liability customers through portfolio referrals.
• Conduct catchment activities for lead generation and market penetration.

Customer Engagement

• Act on central triggers for value build-up and cross-sell.
• Monitor portfolio as per Branch Sales Process.

Product Customisation

• Collaborate with the product team to ensure right product fitment.
• Provide inputs on competition benchmarking and product features.
• Customise accounts to meet client requirements.

Operations

• Ensure forms are filled accurately and processed within TAT.

Education:

Graduate, preferably with post-graduation in a relevant field.

Certifications:

NISM V-A Certification, IRDA Certification, NCFM Certification (Optional).

Key Competencies

Relationship management, presentation skills, communication, influencing skills, banking product knowledge.

Major Stakeholders

Customers, Branch Banking Team, Operations, Insurance CAM, MF Fund Houses, HSL Personnel.

Required Skills

Refer to the Job Description