Quick Commerce Growth Specialist

Fly Social Media; Mumbai; On-site; INR 446,000 - 558,000; Full time

Job summary

Fly Social Media is hiring a growth operator to scale premium F&B brands on Blinkit, Zepto, and Swiggy Instamart. You will own campaign planning, optimization, and discovery strategies across Quick Commerce platforms, building scalable playbooks and fast-paced go-to-market execution.

Ideal candidates understand Quick Commerce unit economics, seasonality, SKU complexity, and can drive value through performance-driven decisions and strong client leadership.

Qualifications

• Direct, hands-on experience managing brands on Blinkit, Zepto, and Swiggy Instamart.
• Deep understanding of Quick Commerce unit economics: margin, replenishment, and platform take rates.
• Moves fast and adapts when platforms change algorithms, ad products, or listing mechanics.
• Extensive experience with packaged F&B brands, you understand seasonality, shelf life, SKU complexity, and dark store logistics.

Responsibilities

• Scale brand visibility and sales across Blinkit, Zepto, Swiggy Instamart, and emerging Quick Commerce platforms.
• Own campaign planning, execution, and performance optimization across all Quick Commerce ad systems.
• Drive discoverability: Share of Search, listing quality, sponsored rank, dark store coverage, and offer mechanics.
• Build launch frameworks for new F&B brand entries and SKU expansions on Quick Commerce.
• Identify what slows conversion — pricing, imagery, bundling, promotions — and own the fixes.
• Manage Quick Commerce unit economics: margin, replenishment cycles, and platform take rates.

Skills

Brand management

Quick Commerce

Campaign optimization

Cross-channel growth

Tools

Blinkit

Zepto

Swiggy Instamart

Job description

We are going all-in on Quick Commerce and building a dedicated Quick Commerce growth vertical. We work with premium packaged F&B brands generating ₹10L+ per month. We have worked with brands like Master Chow, Zoff, WickedGud, FitFeast, Aquatein, and more and we're hiring the operator who helps define how the best brands win on Blinkit, Zepto, and Swiggy Instamart. You're joining early enough to shape the playbook, with brands and budgets already in place to move fast. Real money, real scale, real upside.

What You'll Do

• Scale brand visibility and sales across Blinkit, Zepto, Swiggy Instamart, and emerging Quick Commerce platforms
• Own campaign planning, execution, and performance optimization across all Quick Commerce ad systems
• Drive discoverability: Share of Search, listing quality, sponsored rank, dark store coverage, and offer mechanics
• Build launch frameworks for new F&B brand entries and SKU expansions on Quick Commerce
• Identify what's slowing conversion — pricing, imagery, bundling, promotions — and own the fixes
• Manage Quick Commerce unit economics: margin, replenishment cycles, and platform take rates — not just GMV
• Build a Quick Commerce playbook that becomes a documented, scalable, repeatable internal asset
• Coordinate with performance and creative teams on cross-channel growth pushes and platform-specific assets
• Work closely with founders on account strategy and growth direction

Creatives & Strategic Thinking

Understand ad performance psychology in the packaged F&B category. Clearly explain why a specific creative or offer structure is being used and what outcome it's designed to drive. Build a feedback loop between performance data and creative output. Understand how packaging design and offer framing affect Quick Commerce conversion specifically.

Who You Are

• Direct, hands-on experience managing brands across Blinkit, Zepto, and Swiggy Instamart
• Deep understanding of Quick Commerce unit economics: margin, replenishment, and platform take rates not just GMV
• Moves fast and adapts when platforms change algorithms, ad products, or listing mechanics
• Extensive experience with packaged F&B brands, you understand seasonality, shelf life, SKU complexity, and dark store logistics
• Thinks like a growth operator in the F&B space, not a category manager
• Comfortable walking into client conversations and speaking with real authority on Quick Commerce strategy
• Takes full ownership of account performance not just execution
• The best person for this role sees Quick Commerce as an open playing field. You want to build the systems that define how the best brands win not just manage what's already there.

Compensation

• Base: ₹40,000–₹50,000/month (Months 1–3) + 10% of every client retainer generated (on top of the base). Commission payouts can go as high as ₹2,00,000/month during the first three months.
• Guaranteed minimum from Month 4: ₹1,00,000/month