programmatic marketing specialist

Social Beat; Chennai District; On-site; INR 600,000 - 900,000; Full time

Job summary

Social Beat in Chennai, India seeks a Programmatic Specialist to drive media activation and campaign management across agencies and partners. You will build agency infrastructure and drive programmatic strategy for clients on DV360 and related platforms.

You will bridge Campaign Management with client teams, coordinating with vendors and delivering performance insights to optimize campaigns and achieve KPIs. Mentoring one specialist and coordinating assets are included.

Qualifications

• 2–4+ years in programmatic digital media buying and planning.
• Understanding of media basics and concepts.
• Knowledge of syndicated tools: GA, GDS, GTM, etc.
• Familiarity with optimization and trafficking platforms.
• Proficiency in Microsoft Office (Outlook, Excel, PowerPoint, Word).
• Team player with strategic thinking.

Responsibilities

• Using your analytical mindset, you will be responsible for the platform strategy, execution, performance, and reporting of the media campaign across all programmatic buying platforms.
• Be the programmatic expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives.
• Build training materials and best practice documentation
• Leverage first-party and third-party data for targeting and insight
• Oversee the work of one specialist, train technical knowledge and manage workflow
• Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively manage campaign execution
• Responsible for overseeing client pacing & performance across digital media portfolio
• Recommend forward-thinking strategies and innovation
• Proactively working with client services on campaign set-up and optimization strategy
• Work with the data teams to provide analytical insights to the client

Skills

Programmatic media buying

Campaign optimization

Data analysis

DV360 knowledge

Strategic thinking

Team collaboration

Tools

GA

GDS

GTM

MS Office

Job description

The programmatic Specialist will focus on driving media activation and campaign management across agencies and partners. You will build infrastructure and capabilities for an agency and drive media strategy with customers and agencies. You'll act as the connection between the Campaign Management team and customers for current campaign performance, future programmatic strategy. You'll proactively navigate multiple stakeholders, bridge organizational and structural gaps, and mobilize internal resources to deliver a seamless experience for agencies, partners and customers, on Display and Video 360 (DV360).

Key Responsibility Area

• Using your analytical mindset, you will be responsible for the platform strategy, execution, performance, and reporting of the media campaign across all programmatic buying platforms
• Be the programmatic expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives.
• Build training materials and best practice documentation
• Leverage first-party and third-party data for targeting and insight
• Oversee the work of one specialist, train technical knowledge and manage workflow
• Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively manage campaign execution
• Responsible for overseeing client pacing & performance across digital media portfolio
• Recommend forward-thinking strategies and innovation
• Proactively working with client services on campaign set-up and optimization strategy
• Work with the data teams to provide analytical insights to the client

Ski

• 2 - 4+ years of experience working in the programmatic digital media buying & planning space with focus a on programmatic strategy and execution.
• Demonstrates understanding of media basics and concepts
• Working knowledge of Syndicated tools (GA, GDS, GTM, and etc)
• Understanding of optimization platforms & trafficking platforms
• Microsoft Office Software (Outlook, Excel, Powerpoint, Word, etc)
• Team playerThinks Strategically

About Social Beat

Founded in 2012, Social Beat is a digital growth partner for leading brands and hyper scaling startups in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they are India's fastest-growing independent digital marketing solutions company and manage 3% of digital media investment in India. Social Beat is a Google Premier Partner, Facebook Business Partner and works closely with ecosystem partners like Hotstar, Amazon & Linkedin. They work as extended growth teams at startups including boAt, Upgrad Campus, Global Bees, Blackbuck, Jupiter, Khatabook, Scaler, Whitehat Jr, Pharmeasy, Pinelabs, Wakefit, Juicy Chemistry and with top brands including Bharat Matrimony, Jaquar, Tata Cliq, Indiabulls Dhani, Tata Consumer Products, Mahindra Finance, Go Colors, Hotstar, Himalaya Wellness, Quess Corp, Sundaram Mutual, Brigade Group, Give India and Isuzu on driving innovation through a combination of creativity and performance.

They have bagged numerous awards from Google, ET Brand Equity, Foxglove, Digies, Advertising Club of Madras, Advertising Club of Bangalore and adjudged amongst the Fastest Growing Agency by Agency Re