Programmatic Operations

Weekday AI (YC W21); Pune District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A dynamic marketing consultancy is seeking a Programmatic Operations Specialist in Pune, India. The ideal candidate will have 5-10 years of hands-on experience in programmatic advertising and campaign management, specializing in DV360 and Adobe Campaign. Responsibilities include managing campaign executions, optimizing for performance metrics, and collaborating with teams to drive strategic media planning. This full-time role values detail-oriented individuals who excel in a fast-paced environment, aiming for efficiency in programmatic strategies.

Qualifications

• 5‑10 years of experience in programmatic advertising, media planning, and campaign operations.
• Strong hands‑on expertise in DV360 and experience in building and optimizing full‑funnel campaigns.
• Deep understanding of programmatic ecosystems, including DSPs, SSPs, DMPs, audience targeting, and brand safety tools.

Responsibilities

• Lead end‑to‑end execution of programmatic campaigns, including planning, setup, optimization, and reporting.
• Collaborate with marketing, creative, and analytics teams for comprehensive programmatic media plans.
• Work with Adobe Campaign to execute cross‑channel marketing initiatives.

Skills

Programmatic advertising

DV360

Adobe Campaign

Campaign management

Marketing automation tools

Data analysis

Project management

Communication

Tools

Google Tag Manager

Job description

2 days ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

This role is for one of the Weekday's clients
Min Experience: 5 years
Location: Pune
JobType: full-time

We are seeking an experienced Programmatic Operations Specialist with 5-10 years of hands‑on expertise in programmatic advertising, campaign management, and marketing automation tools. This role is ideal for a data‑driven, detail‑oriented professional who excels at building, optimizing, and scaling programmatic campaigns across diverse platforms—particularly DV360 and Adobe Campaign. You will play a key role in driving media efficiency, improving campaign outcomes, and aligning programmatic strategies with broader marketing and business goals.

Key Responsibilities

• Programmatic Campaign Management
• Lead the end‑to‑end execution of programmatic campaigns, including planning, setup, trafficking, optimization, and reporting.
• Build, manage, and optimize campaigns in DV360, ensuring alignment with performance KPIs such as CTR, CPA, ROAS, and viewability.Troubleshoot campaign delivery issues, pacing discrepancies, tag implementation errors, and inventory‑related challenges.
• Manage remarketing, audience segmentation, frequency controls, and bid strategies to maximize efficiency.
• Media Planning & Strategy
• Collaborate with marketing, creative, and analytics teams to develop comprehensive programmatic media plans.
• Recommend the right mix of channels, targeting tactics, formats, and budgets based on campaign objectives.
• Conduct forecasting and scenario planning to guide investment decisions.
• Stay updated on programmatic trends, platforms, and best practices to continuously improve media strategies.
• Adobe Campaign Management
• Work with Adobe Campaign to execute cross‑channel marketing initiatives such as email, push, and automated journeys.
• Integrate programmatic efforts with Adobe workflows to create cohesive customer experiences.
• Ensure accurate audience ingestion, segmentation, and execution within Adobe Campaign.
• Collaborate with CRM and marketing automation teams to ensure consistency across touchpoints.
• Operations & Process Excellence
• Maintain strong documentation across workflows, tagging structures, and campaign processes.
• Enhance operational efficiency by identifying gaps in processes and introducing automation, templates, or new tools.
• Ensure adherence to brand safety guidelines, privacy regulations, and measurement standards.
• Evaluate campaign performance data to identify trends, insights, and optimization opportunities.
• Cross‑Functional Collaboration
• Partner with internal teams—creative, content, analytics, CRM, and engineering—to deliver seamless execution.
• Coordinate with external vendors, SSPs, and tech partners to explore new capabilities and maintain platform hygiene.
• Provide guidance and mentoring to junior team members on programmatic best practices and platform functionalities.

Required Skills & Qualifications

• 5‑10 years of experience in programmatic advertising, media planning, and campaign operations.
• Strong hands‑on expertise in DV360 and experience in building and optimizing full‑funnel campaigns.
• Deep understanding of programmatic ecosystems, including DSPs, SSPs, DMPs, audience targeting, and brand safety tools.
• Working knowledge of Adobe Campaign, including workflows, segmentation, and execution.
• Proven track record in analyzing campaign data and identifying actionable insights.
• Excellent communication, project management, and cross‑team collaboration skills.
• Strong problem‑solving mindset with the ability to manage multiple campaigns simultaneously.
• Familiarity with HTML tags, tracking pixels, Google Tag Manager, and third‑party measurement tools is a plus.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Other

Industries

IT Services and IT Consulting

Referrals increase your chances of interviewing at Weekday AI (YC W21) by 2x

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.