Paid media specialist

Social Beat; Chennai; Hybrid; USD 4,548 - 9,096; Full time

Job summary

An innovative digital marketing agency is seeking a Specialist/Senior Specialist to lead and optimize campaigns across major platforms like Meta and Google. This role is perfect for analytical professionals eager to contribute to a dynamic team in a fast-paced industry. You will manage digital campaigns, collaborate with account teams to exceed client expectations, and develop technical reports showcasing campaign performance. If you thrive in a collaborative environment and are passionate about digital marketing, this opportunity offers a chance to make a significant impact on branding and performance campaigns.

Qualifications

• 2.5 - 3+ years of experience in media technology platforms.
• Proven understanding of marketing funnels and media planning.

Responsibilities

• Execute and optimize paid digital campaigns across various platforms.
• Collaborate with Account teams to develop effective campaign strategies.
• Mentor junior team members and manage ad tech vendors.

Skills

Media technology platforms

Marketing funnels

Syndicated tools (GA, GDS, GTM, Comscore)

Optimization platforms

Microsoft Office (Outlook, Excel, PowerPoint, Word)

Strategic thinking

Understanding of Meta, Google, and marketplace ecosystem

Job description

• Shift Duration: 3 PM – 12 AM or on occasion 4 PM to 1 AM based on client requirement.
• Work Days: Thursday, Friday, Saturday, Sunday, Monday (flexibility to work from home but must be in the office for team collaboration & ideation on a need basis upon request of managers).
• Breaks & Flexibility: Tuesday & Wednesday are week off.

Position Summary:

• We are looking for an analytically minded Specialist/Senior Specialist for Social Beat Digital Marketing Agency to focus on developing, executing, and optimizing campaigns and media planning across Meta, Google, and the Marketplace ecosystem. This position has a focus on leading certain businesses with a mix of branding and performance campaigns. Experience in managing app campaigns is a plus.
• We are looking for smart, passionate, and experienced professionals who want to be part of an innovative team in a rapidly evolving industry.

Key Responsibility Areas:

• Execute, manage, and optimize paid digital campaigns across a variety of platforms using native and third-party tools.
• Work collaboratively with Account teams to translate client needs into campaign strategies that over-deliver on their needs.
• Develop in-depth and technical reporting to showcase performance, both for clients and within the agency.
• Manage ad tech vendors to execute campaigns.
• Mentor junior team members.
• Experience with ad serving solutions, tag management, and operations is a strong plus.
• Proven record of managing multiple projects at once.
• Ability to stay highly organized and efficient in a fast-paced, rigorous work environment.

Skills:

• 2.5 - 3+ years of experience working in media technology platforms.
• Demonstrates understanding of marketing funnels and media planning.
• Working knowledge of Syndicated tools (GA, GDS, GTM, Comscore, etc.)
• Understanding of optimization platforms & trafficking platforms.
• Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.).
• Thinks Strategically.
• In-depth understanding of Meta, Google, and marketplace ecosystem. Third-party platform understanding is a plus.

Seniority Level

Associate

Employment Type

Full-time

Job Function

Advertising

Industries

Marketing Services