Programmatic Specialist

Cybage Software

Pune District

On-site

INR 1,000,000 - 1,500,000

Full time

14 days+

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Job summary

A leading technology consulting firm in Pune is seeking a Mid-Senior level programmatic media buyer to lead advertising strategies across multiple formats. The ideal candidate will have a deep understanding of programmatic ecosystems and experience with Demand Side Platforms. Responsibilities include campaign optimization, audience segmentation, and real-time performance monitoring. Collaboration with creative and analytics teams is essential for success in this full-time role. Join a skilled team of over 7000 professionals in a dynamic environment.

Qualifications

4+ years of experience in hands-on programmatic media buying and campaign execution.
2+ years with team leadership experience.
Strong analytical ability to interpret platform data and optimize campaigns.

Responsibilities

Develop and execute programmatic advertising strategies across various formats.
Own programmatic campaigns from setup to performance monitoring.
Collaborate with creative, media planning, and analytics teams.

Skills

Programmatic media buying

Team leadership

Demand Side Platforms (DV360, The Trade Desk)

Ad verification tools (IAS, DoubleVerify)

Data onboarding and usage

Analytical skills

Tagging knowledge

Organizational skills

Bachelor's degree in marketing or related field

Interest in programmatic ecosystem

Education

Bachelor's degree in marketing or communications

Tools

DV360

The Trade Desk

Amazon DSP

MediaMath

IAS

DoubleVerify

MOAT

Job description

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Cybage Software is a technology consulting organization, and the head office is in Pune; you will get an opportunity to be a part of highly skilled talent pool of more than 7000 employees. We have our operations hub in GNR and Hyderabad as well and we have also marked our presence in USA, UK, Japan, Germany, Ireland, Canada, Australia, and Singapore. We provide seamless services and dependable deliveries to our clients from diverse industry verticals such as Media and Advertising, Travel and Hospitality, Digital Retail, Healthcare and Life Sciences, Supply chain and logistics, and Technology.

Key Aspects of this Role

4+ years of experience in hands-on programmatic media buying and campaign execution.
2+ years with team leadership
Proficiency in Demand Side Platforms (e.g., DV360, The Trade Desk, Amazon DSP, MediaMath).
Familiarity with ad verification, viewability, and brand safety tools like IAS, DoubleVerify, MOAT.
Experience with first- and third-party data onboarding and usage (DMPs/CDPs).
Strong analytical ability to interpret platform data and optimize campaigns accordingly.
Knowledge of tagging (floodlight or pixel setup), UTM tracking, and basic programmatic troubleshooting.
Excellent organizational skills and attention to detail.
Bachelor's degree in a relevant field (marketing, communications, advertising).
Demonstrated interest in the evolving programmatic ecosystem including CTV, retail media, and identity resolution.

Roles and Responsibilities

Support the development and execution of programmatic advertising strategies across display, video, native, and audio formats using leading DSPs.
End-to-end ownership of programmatic campaigns include setup, targeting, optimization, performance monitoring, and reporting.
Work with audience data and DMPs/CDPs to build relevant audience segments and retargeting pools for enhanced campaign precision.
Monitor campaign delivery, performance, and pacing in real-time and implement data-driven optimizations.
Collaborate with creative, media planning, and analytics teams to ensure alignment of campaign objectives and execution.
Stay informed on new platform capabilities, supply partners, and ad tech innovations to recommend strategic testing opportunities.
Maintain relationships with platform partners like DV360, The Trade Desk, or Amazon DSP for knowledge sharing and beta access.

Shift details and location

Shift details-General shifts as of now (but there is a possibility that in case the client demand shifts to an earlier or later shift, the candidate should also be flexible)

Key Details