Sr Programmatic Specialist

Social Beat; Gurugram District; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Social Beat in Gurugram is seeking a Sr Programmatic Specialist to drive media activation and campaign management across agencies and partners. You will build infrastructure and capabilities for an agency and drive programmatic strategy with customers and agencies.

You'll act as the connection between the Campaign Management team and customers for current campaign performance, future programmatic strategy. You'll proactively navigate multiple stakeholders, bridge organizational and structural

Qualifications

• 2–3 years of experience in programmatic digital media buying and planning.
• Strong understanding of media basics and concepts.
• Hands-on experience with GA, GDS and GTM.
• Ability to think strategically and drive optimization.

Responsibilities

• Drive platform strategy, execution, performance, and reporting for programmatic campaigns.
• Serve as programmatic expert for campaign performance and insights.
• Develop training materials and best practice documentation.
• Leverage first- and third-party data for targeting and insights.
• Oversee one specialist, train and manage workflow.
• Coordinate assets and tags with vendors, ensure KPIs are met.
• Oversee client pacing and performance across digital media.
• Recommend forward-thinking strategies and innovations.
• Collaborate with client services on setup and optimization.
• Work with data teams to provide analytical insights to clients.

Skills

Programmatic strategy

Campaign management

DV360 expertise

Analytics

Stakeholder coordination

Tools

GA

GDS

GTM

Job description

Sr Programmatic Specialist: Gurugram | 2 -3 Years | Full time

Position Summary

The programmatic Specialist will focus on driving media activation and campaign management across agencies and partners. You will build infrastructure and capabilities for an agency and drive media strategy with customers and agencies. You'll act as the connection between the Campaign Management team and customers for current campaign performance, future programmatic strategy. You'll proactively navigate multiple stakeholders, bridge organizational and structural gaps, and mobilize internal resources to deliver a seamless experience for agencies, partners and customers, on Display and Video 360 (DV360).

Key Responsibility Areas

• Using your analytical mindset, you will be responsible for the platform strategy, execution, performance, and reporting of the media campaign across all programmatic buying platforms
• Be the programmatic expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives
• Build training materials and best practice documentation
• Leverage first party and third-party data for targeting and insights
• Oversee the work of one specialist, train technical knowledge and manage workflow
• Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively manage campaign execution
• Responsible for overseeing client pacing & performance across digital media portfolio
• Recommend forward-thinking strategies and innovations
• Proactively working with client services on campaign set-up and optimization strategy
• Work with the data teams to provide analytical insights to the client

Skills Required:

• 2 - 3 years of experience working in the programmatic digital media buying & planning space with focus a on programmatic strategy and execution
• Demonstrates understanding of media basics and concepts
• Working knowledge of Syndicated tools (GA, GDS, GTM, and etc)
• Understanding of optimization platforms & trafficking platforms
• Thinks Strategically

Founded in 2012, Social Beat is a digital growth partner for leading brands and hyperscaling startups in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they are India's fastest-growing independent digital marketing solutions company and manage 3% of digital media investment in India. Social Beat is a Google Premier Partner, Facebook Business Partner and works closely with ecosystem partners like Hotstar, Amazon & Linkedin. They work as extended growth teams at startups including boAt, Upgrad Campus, Global Bees, Blackbuck, Jupiter, Khatabook, Scaler, Whitehat Jr, Pharmeasy, Pinelabs, Wakefit, Juicy Chemistry and with top brands including Bharat Matrimony, Jaquar, Tata Cliq, Indiabulls Dhani, Tata Consumer Products, Mahindra Finance, Go Colors, Hotstar, Himalaya Wellness, Quess Corp, Sundaram Mutual, Brigade Group, Give India and Isuzu on driving innovation through a combination of creativity and performance.