Programmatic - Director

dentsu; Mumbai; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

Dentsu seeks a Director - Programmatic in Mumbai to lead a team of programmatic specialists, shaping client-centered strategies and driving KPI-focused growth. You will own client communication and collaborate with multiple channel teams to ensure optimized, data-driven campaigns.

With 9–12 years in programmatic management and strong DV360/ DSP experience, you will steer budgeting, testing, and attribution models to deliver outstanding results for clients and ensure industry-leading best

Qualifications

• 9 to 12 years of experience in programmatic campaign management.
• Proven experience managing and leading a team.
• Expert-level knowledge of DV360 and experience with other DSPs.
• Strong experience with MMPs and analytics tools.
• Excellent client management and communication skills.
• Proven ability to develop and execute strategic programmatic plans.
• Strong Excel and PowerPoint skills.
• Innovation & Best Practices in programmatic trends and technologies.
• Budgeting and forecasting responsibilities at scale.

Responsibilities

• Lead a team of programmatic specialists, providing guidance and mentorship.
• Develop and execute client-centered programmatic strategies, focusing on KPIs and driving business growth.
• Own client communication and relationship management, ensuring clear and consistent updates.
• Proactively identify and pursue account growth opportunities in partnership with Account Directors.
• Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results.
• Utilize MMPs and analytics platforms to provide data-driven insights and recommendations.
• Collaborate with Client Services and other channel teams to ensure seamless campaign executions.
• Analyse campaign performance data to identify trends and optimize strategies.
• Ensure adherence to best practices and maintain high standards of quality.
• Experience on Media Planning and Programmatic deals is must.

Skills

Programmatic leadership

DV360 expert

DSPs experience

MMPs analytics

Client management

Strategic planning

Advanced Excel

PowerPoint skills

Budgeting

AB testing

Job description

As a Director - Programmatic, you will be a strategic partner to our clients, driving campaign performance and identifying growth opportunities. You will lead a team of specialists, ensuring the delivery of exceptional programmatic solutions

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Responsibilities

• Lead a team of programmatic specialists, providing guidance and mentorship
• Develop and execute client-centered programmatic strategies, focusing on achieving KPIs and driving business growth
• Own client communication and relationship management, ensuring clear and consistent updates
• Proactively identify and pursue account growth opportunities in partnership with Account Directors
• Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results
• Utilize MMPs and analytics platforms to provide data-driven insights and recommendations
• Collaborate with Client Services and other channel teams to ensure seamless campaign executions
• Analyse campaign performance data to identify trends and optimize strategies
• Ensure adherence to best practices and maintain high standards of quality
• Experience on Media Planning and Programmatic deals is must

Qualifications

• 9 to 12 years of experience in programmatic campaign management
• Proven experience managing and leading a team
• Expert-level knowledge of DV360 and experience with other DSPs
• Strong experience with MMPs and analytics tools
• Excellent client management and communication skills
• Proven ability to develop and execute strategic programmatic plans
• Strong analytical and problem-solving skills
• Strong Excel and PPT skills
• Innovation & Best Practices: Stay ahead of industry trends, implement cutting-edge technologies, and ensure adherence to best practices to maintain high standards of quality and innovation
• Budget Management: Responsible for large scale budget management, and forecasting
• A/B Testing and Experimentation: Design and implement rigorous A/B testing and experimentation frameworks to optimize campaign performance and identify winning strategies
• Attribution Modelling: Expert knowledge of attribution modelling and it's effect on performance

Skills Required

• Demonstrated experience in leading and developing high-performing teams
• Advanced proficiency in DV360 and extensive experience with other leading DSPs
• Expertise in developing and implementing custom bidding scripts
• Strong experience with MMPs and advanced analytics platforms
• Exceptional client management and communication skills, with a proven ability to build and maintain strong client relationships
• Strategic thinker with a proven ability to develop and execute innovative programmatic strategies
• Strong analytical and problem-solving skills, with a data-driven approach
• Strong Budgeting and forecasting skills
• Strong Excel and PowerPoint skills