Associate Director- Programmatic

Publicis Groupe ANZ; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Performics India, part of Publicis Groupe, is seeking a Programmatic Specialist to lead digital ad campaigns across DSPs, ad servers, and data platforms. You will drive client adoption, optimize performance, and collaborate with cross-functional teams to deliver measurable results.

The role requires deep expertise in programmatic media, DSP platforms, and analytics, with a focus on data-driven decision making and scalable processes.

Qualifications

• Experience in delivering programmatic campaigns and online media strategies.
• Familiarity with DSP platforms (DBM, MediaMath, AppNexus) and ad-serving tech.
• Proficient in analytics tools (GA, Omniture) and data-driven optimization.

Responsibilities

• Develop and deliver programmatic strategies for clients across verticals.
• Collaborate with partners to launch and optimize campaigns across DSPs and ad servers.
• Own reporting, analysis, and recommendations to meet client objectives.

Skills

Programmatic

DSP platforms

GA/Omniture

Excel data analysis

Ad trafficking

Campaign management

Client communication

Data-driven insights

Tools

DBM

MediaMath

AppNexus

Job description

Company description

Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data-driven marketing, covering a spectrum of solutions across paid marketing,performance content (SEO), media planning, programmatic, and data science & analytics; supported by their in-house capabilities on technology and creative. We are currently driving digital solutions for some of the largest Indian and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 700+ digital marketeers. We are catering to end-to-end digital marketing solutions for premium brands in the country.

Responsibilities

• Work closely with clients and internal teams on the value of Programmatic. Understand the value it brings to different business models and drive client adoption
• Collaborate with digital leads to evangelize programmatic and deliver on revenue targets
• Understand the technology landscape that key partners/vendors bring and select/recommend appropriate tactics basis client’s requirements
• Deliver Programmatic strategy for clients. Build case studies with clients across key verticals (FMCG, Tech, Auto, BFSI)
• Own operations and master trading-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges
• Manage client campaigns including: strategy development, project management, report delivery, and client communication
• Drive the development of processes, documents, checklists, etc. that ensure efficient procedures and continual improvement for both new and existing clients
• Work closely with our partners (technology, media, and data) to oversee the launch and execution of campaigns
• Collaborate with the Media Agency account teams through the sale
• Overseeing reporting, analysis and recommendations to improve activity in line with client objectives.
• Development of strategy across all devices including Desktop, Mobile and Tablet.
  Working in conjunction with the digital ad operations team to ensure agency best practises are being followed at all times.

Qualifications

• Proven work experience on delivering ahead of client goals. Extremely strong understanding of Online Media and Programmatic experience
• Should have worked on DSP platforms like DBM, Mediamath , Appnexus etc
• Should be aware of Adserving technologies, and analytical tools like GA and Omniture
• Should be conversant with measurement tools used in Programmatic like Atlas,Neilsen,IAS etc
• Expert proficiency in Excel and comfort in handling large volumes of data in deriving consumer insight. Advanced understanding and experience with Ad Trafficking (DoubleClick specifically a plus)
• Proactive, self-starter, capable of setting goals and reporting progress against them
• Problem solving and attention to detail in a multi-tasking, fast-paced business environment
• Team player & strong communication skills
• Be confident in analyzing and acting on marketing data