Associate Director, Programmatic

Gale Partners; Bengaluru; On-site; INR 3,600,000 - 6,000,000; Full time

Job summary

GALE Partners in Bengaluru is seeking an Associate Director to own end-to-end programmatic strategy and delivery for key client accounts. You will lead campaign architecture, data onboarding, experimentation, and advanced optimization to drive performance and accountability across channels including DV360, The Trade Desk, and Amazon DSP.

You will collaborate with Planning, Analytics, Creative, and Tech teams to shape audience strategy, reporting intelligence, and innovation.

Qualifications

• 812 years of progressive experience in programmatic strategy, planning, and campaign management.
• Deep expertise in programmatic buying models (RTB, PMP, PG), advanced optimization tactics, audience strategies, and KPI frameworks.
• Hands‑on proficiency across major DSPs such as DV360, The Trade Desk, and Amazon DSP. Experience working with other biddable platforms will be valuable.
• Strong understanding of Display, Native, Video, YouTube, CTV, Audio and DOOH advertising channels with knowledge of all major ad formats.
• Solid experience with ad verification/brand safety platforms (IAS, DoubleVerify, MOAT).
• Strong technical competency with tags, pixels, tracking, macros, and troubleshooting.
• Proven experience setting up and managing PMP and PG deals across platforms.
• Familiarity with analytics tools such as GA4, Adobe Analytics, and MMPs (AppsFlyer, Kochava, Adjust), etc.
• Curiosity‑driven innovator who stays up‑to‑date with emerging channels (retail media, streaming platforms, identity solutions) with an ability to evaluate and recommend new ad‑tech partners, test new betas, and lead innovation roadmaps.
• Excellent analytical, quantitative, and problem‑solving skills, with the ability to interpret data and drive strategic decisions.
• A proactive leader with the ability to set objectives, manage multiple workstreams, and ensure accountability.
• Strong communicator capable of influencing internal teams, clients, and cross‑functional stakeholders.
• Experience mentoring and upskilling teams; passionate about building high‑performing programmatic talent.
• Passionate about craft mastery, and an advocate for collaboration in a no‑silos culture.

Responsibilities

• Own end‑to‑end programmatic strategy and delivery across key client accounts.
• Lead campaign architecture, data onboarding, experimentation frameworks, and advanced optimizations.
• Drive performance accountability pacing, KPI alignment, measurement plans, and actionable insights.
• Partner with Planning, Analytics, Creative, and Tech teams to deliver full‑funnel programmatic success.
• Shape audience strategy, reporting intelligence, and programmatic innovation for clients.
• Influence platform selection, deal negotiation, and ad‑tech partnerships to drive value.
• Evangelize programmatic best practices internally and externally.
• Identify automation, workflow enhancements, and scalability opportunities for the team.
• Represent programmatic expertise in client conversations, pitching, and business development.
• Coach and grow a team of programmatic traders/managers to elevate craft excellence within GALE.
• As an Associate Director, you are expected to lead with strategic vision, act as a senior consultative partner to clients, and be a key driver in expanding GALE’s programmatic footprint.

Skills

Programmatic strategy

Campaign management

Leadership

Analytical thinking

Cross-functional collaboration

Mentoring & upskilling

Communication

Innovative mindset

Client relationship management

Strategy articulation

Tools

DV360

The Trade Desk

Amazon DSP

GA4

Adobe Analytics

AppsFlyer

Kochava

Adjust

Job description

Role & responsibilities

• 812 years of progressive experience in programmatic strategy, planning, and campaign management.
• Deep expertise in programmatic buying models (RTB, PMP, PG), advanced optimization tactics, audience strategies, and KPI frameworks.
• Hands‑on proficiency across major DSPs such as DV360, The Trade Desk, and Amazon DSP. Experience working with other biddable platforms will be valuable.
• Strong understanding of Display, Native, Video, YouTube, CTV, Audio and DOOH advertising channels with knowledge of all major ad formats.
• Solid experience with ad verification/brand safety platforms (IAS, DoubleVerify, MOAT).
• Strong technical competency with tags, pixels, tracking, macros, and troubleshooting.
• Proven experience setting up and managing PMP and PG deals across platforms.
• Familiarity with analytics tools such as GA4, Adobe Analytics, and MMPs (AppsFlyer, Kochava, Adjust), etc.
• Curiosity‑driven innovator who stays up‑to‑date with emerging channels (retail media, streaming platforms, identity solutions) with an ability to evaluate and recommend new ad‑tech partners, test new betas, and lead innovation roadmaps.
• Excellent analytical, quantitative, and problem‑solving skills, with the ability to interpret data and drive strategic decisions.
• A proactive leader with the ability to set objectives, manage multiple workstreams, and ensure accountability.
• Strong communicator capable of influencing internal teams, clients, and cross‑functional stakeholders.
• Experience mentoring and upskilling teams; passionate about building high‑performing programmatic talent.
• Passionate about craft mastery, and an advocate for collaboration in a no‑silos culture.

Preferred candidate profile

• Own end‑to‑end programmatic strategy and delivery across key client accounts.
• Lead campaign architecture, data onboarding, experimentation frameworks, and advanced optimizations.
• Drive performance accountability pacing, KPI alignment, measurement plans, and actionable insights.
• Partner with Planning, Analytics, Creative, and Tech teams to deliver full‑funnel programmatic success.
• Shape audience strategy, reporting intelligence, and programmatic innovation for clients.
• Influence platform selection, deal negotiation, and ad‑tech partnerships to drive value.
• Evangelize programmatic best practices internally and externally.
• Identify automation, workflow enhancements, and scalability opportunities for the team.
• Represent programmatic expertise in client conversations, pitching, and business development.
• Coach and grow a team of programmatic traders/managers to elevate craft excellence within GALE.
• As an Associate Director, you are expected to lead with strategic vision, act as a senior consultative partner to clients, and be a key driver in expanding GALE’s programmatic footprint.