Associate Director- Programmatic

Epsilon Data Management; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Epsilon Data Management is seeking a Programmatic Specialist to drive client adoption of programmatic media. You will collaborate with clients and internal teams to define and deliver programmatic strategies, build case studies, and oversee operations across DSPs, DMPs, and ad servers while ensuring campaign success.

You will work with partners and media agency teams to launch campaigns, analyze results, and continuously optimize performance across desktop, mobile, and tablet channels.

Qualifications

• Proven work experience delivering ahead of client goals.
• Extremely strong understanding of Online Media and Programmatic experience.
• Experience on DSP platforms like DBM, MediaMath, AppNexus.
• Familiar with Ad serving technologies and analytics tools (GA, Omniture).
• Knowledge of measurement tools (Atlas, Nielsen, IAS).
• Proficient in Excel and handling large data for consumer insights.
• Strong experience in ad trafficking (DoubleClick a plus).
• Self-starter with ability to set goals and report progress.
• Problem solving and attention to detail in a fast-paced environment.
• Team player with strong communication skills.
• Confident in analyzing and acting on marketing data.

Responsibilities

• Work closely with clients and internal teams on Programmatic value and adoption.
• Deliver Programmatic strategy for clients and campaigns.
• Build case studies with clients across verticals (FMCG, Tech, Auto, BFSI).
• Own operations and master trading technologies including DSPs, DMPs, ad servers.
• Manage client campaigns: strategy, project management, reporting and communication.
• Develop processes, documents, and checklists for efficiency and continual improvement.
• Collaborate with partners to launch and execute campaigns.
• Oversee reporting, analysis and recommendations to improve activity toward client objectives.
• Develop strategy across Desktop, Mobile and Tablet.
• Work with digital ad operations to ensure best practices.
• Collaborate with Media Agency account teams through the sale.

Skills

Programmatic experience

DSP platforms

Ad serving technologies

Analytics tools

Data analysis

Excel proficiency

Ad trafficking

Goal setting & reporting

Problem solving

Communication & teamwork

Marketing data analysis

Tools

GA

Omniture

DoubleClick/DFP

Atlas

Nielsen

IAS

Excel

Job description

Responsibilities

• Work closely with clients and internal teams on the value of Programmatic.
• Understand the value it brings to different business models and drive client adoption
• Collaborate with digital leads to evangelize programmatic and deliver on revenue targets
• Understand the technology landscape that key partners/vendors bring and select/recommend appropriate tactics basis client's requirements
• Deliver Programmatic strategy for clients.
• Build case studies with clients across key verticals (FMCG, Tech, Auto, BFSI)
• Own operations and master trading-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges
• Manage client campaigns including: strategy development, project management, report delivery, and client communication
• Drive the development of processes, documents, checklists, etc. that ensure efficient procedures and continual improvement for both new and existing clients
• Work closely with our partners (technology, media, and data) to oversee the launch and execution of campaigns
• Collaborate with the Media Agency account teams through the sale
• Overseeing reporting, analysis and recommendations to improve activity in line with client objectives.
• Development of strategy across all devices including Desktop, Mobile and Tablet.
• Working in conjunction with the digital ad operations team to ensure agency best practises are being followed at all times.

Qualifications

• Proven work experience on delivering ahead of client goals.
• Extremely strong understanding of Online Media and Programmatic experience
• Should have worked on DSP platforms like DBM, Mediamath , Appnexus etc
• Should be aware of Adserving technologies, and analytical tools like GA and Omniture
• Should be conversant with measurement tools used in Programmatic like Atlas,Neilsen,IAS etc
• Expert proficiency in Excel and comfort in handling large volumes of data in deriving consumer insight.
• Advanced understanding and experience with Ad Trafficking (DoubleClick specifically a plus)
• Proactive, self-starter, capable of setting goals and reporting progress against them
• Problem solving and attention to detail in a multi-tasking, fast-paced business environment
• Team player & strong communication skills
• Be confident in analyzing and acting on marketing data